Free tracking and analysis for your website traffic
May 14, 2021
Free tracking and analysis for your website traffic
Score 8 out of 10
Vetted Review
Verified User
Software Version
Google Analytics
Overall Satisfaction with Google Analytics
We use Google Analytics to track basic usage statistics across a number of our public websites. These include the main business website we use as part of our marketing, and the private web portals we have for memberships sites. Google Analytics allows us to see what traffic numbers are visiting our sites, where they are located geographically, and if they have come from specific campaigns we’re running.
- Easy to track traffic to all pages on our websites
- Compare which pages get the most visits
- See geographic location data shown on nice looking maps
- Compare usage over time with visual graphs and comparisons
- It can be difficult to navigate intuitively because there are a number of features present that I don’t use
- In the old days we could see what search phrases people were using who had arrived on our site, which is no longer available for privacy reasons. I get it, but that data was really useful
- Web traffic tracking
- Tracking traffic and conversions from Google Adverts campaigns
- Comparing traffic data from different time periods, visually
- It lets us measure and compare traffic generated from various campaigns, which means we can be more efficient and effective with our spending
- Google Ads (formerly AdWords)
Google Analytics is free and is part of the Google suite of products which we also use - so it as easy choice for us to use this as well.
Do you think Google Analytics delivers good value for the price?
Yes
Are you happy with Google Analytics's feature set?
Yes
Did Google Analytics live up to sales and marketing promises?
Yes
Did implementation of Google Analytics go as expected?
Yes
Would you buy Google Analytics again?
Yes