Google Analytics makes it easy to get insights on users, audiences, and engagement metrics.
May 14, 2021

Google Analytics makes it easy to get insights on users, audiences, and engagement metrics.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Google Analytics Premium

Overall Satisfaction with Google Analytics

Google Analytics is embedded within many of our customer-facing mobile products. It is widely used to track users, engagement, KPIs, and other insights. The business problem it addresses is making user engagement, revenue, and KPI telemetry metrics easily available and pivotable in UI's, APIs, and raw downloadable formats (click to export in CSV, G-Sheets, etc). It allows us to track trends and investigate and drill down into any anomalies that are observed. The ability to slice and dice data, and support for both standard and custom events allows us to get quick insights to how our products are performing.
  • Easy to use
  • Easy to export data
  • Numerous standard events/KPIs out of the box
  • Support for custom events
  • Little to no training required
  • Available 24/7/365
  • Faster data ingress (intra day)
  • Better accuracy (sampling)
  • More graphic / UI pivots on charts and data visualizations
  • More granular alarming / event alerts
  • Flexibility
  • Ease of use
  • Reliable
  • Cost effective
  • Support for custom events
  • Ability to create custom audience segments
  • User engagement KPIs drive more revenue
  • Understanding different audience segments drives more revenue
  • Spotting trends and being able to pivot on data (by month, week, day, hour) leads to better product and user insights
  • Easy to use tool makes it accessible and useful by many technical and business teams.
Google Analytics is a powerful web-centric analytics platform. We have tested similar products in the past from start-ups to more established web analytics platforms like Adobe and continue to select Google Analytics. More recently with the integration of Google Firebase into Google Analytics we're able to get a mobile app + mobile web integrated view of our audiences and engagement metrics.

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Google Analytics is an excellent choice for web-centric engagement and usage metrics. It's a great tool for fast and flexible BI and analysis. It provides value for both power-users / analysts and more casual business owners seeking trend analysis and answering questions. Data visualizations are easy to use and consistent. Custom events and reporting segments are easy to create and modify. Reporting is flexible with easy export options for bulk ETL and APIs for more robust data visualizations (e.g. Google Data Studio connector).