GTM FTW
July 16, 2018

GTM FTW

Stefanie Cash | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Tag Manager

We use Google Tag Manager (GTM) to track users on our site based off of campaign/programs we have running. It is managed by one department, marketing, but benefits the whole organization. It allows us to track users within our site and figure out what is the most effective digital advertisement.

Pros

  • Allows for tracking of users
  • Can activate triggers for defining when tags are executed
  • Easy interface and setup

Cons

  • Help section could be more in-depth
  • The ability to measure what digital media is performing the best
GTM is an easy solution for tracking users and measuring digital advertising.

Google Tag Manager Feature Ratings

10.0
Tag library
10
Tag variable mapping
10
Ease of writing custom tags
10
Rules-driven tag execution
10
Tag performance monitoring
10
Mobile app tagging
10
Library of JavaScript extensions
10
Tag Load Rules ()
Not Rated
10.0
Event tracking
10
Mobile event tracking
10
Data distribution management
10
Universal data layer
10
Automated error checking
10
TMS Architecture ()
Not Rated
10.0
Role-based user permissions
10

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