Groove-y app for keeping your Gmail and Salesforce contacts synced!
Overall Satisfaction with Groove
Groove is used by the members of two customer-facing departments to integrate email (Google) to Salesforce. Logging these emails to Salesforce contact records is helpful to the organization overall to see what has been discussed with whom at least in that communication medium. We also use the tracking feature to see if and when the recipient opened any given email.
Pros
- Matching inbox Contacts to Salesforce contacts
- Email Logging
- Email Tracking
- Adding new Contacts on the fly from within Gmail interface
Cons
- There are too many Groove buttons/links in the Gmail interface and on the Chrome browser. Users can and do get confused what button pertains to which function set.
- It would be nice if Groove also worked in Firefox browser.
- Calendar sync can be unreliable at times. A couple of users prefer to use their Salesforce calendars first and foremost and sync to Gmail calendar. If they delete an invite to an All Staff meeting from Salesforce, Groove notifies everyone that the meeting was canceled on the Gmail side.
- How about adding a mobile app that can integrate to the Gmail mobile app?
- ROI is hard to quantify in our use case. We benefit from nonprofit pricing making it relatively inexpensive app for 25 users.
- With more than 103,000 logged emails we have an invaluable data set of centralized email threads that any of our 50+ users can refer to without having to ask for messages to be forwarded and/or copied.
We initially used Cirrus Insight. This was a good application, but was not very reliable in terms of loading for the user and syncing emails and calendar events. We frequently required the developer to "bootstrap" the app from their end. Groove improved on reliability (and cost was a bit more nonprofit friendly as well).
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