Customizable Analytics Tracking with Heap
March 27, 2021

Customizable Analytics Tracking with Heap

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Heap

Heap is being used by our product and marketing teams to assist in analyzing user behavior to determine the next features to build. We also use Heap to identify where our users are coming from and how we can leverage that information to give those users more targeted marketing to bring them back to the site and increase our user base from that source. Another awesome way we use Heap is in assistance with A/B testing, to see how users are responding to a proposed feature and if it is something we should build for the long term.
  • Great UI - easy to read and perform analysis.
  • Event Visualizer to allow anyone to easily set up an even to track.
  • Live view that allows a user to see how performing certain actions on the site are reflected in Heap for tracking.
  • Although I love the event visualizer, it can sometimes be a bit buggy and not work correctly.
  • I think it'd be awesome if Heap added some "suggested" reports to track, where they pre-populate the data that's being suggested and create a dashboard from it.
  • It'd be great to see an onboarding experience where a newly login in user is taken through a basic flow to create a report or analysis.
  • Increased conversion rates.
  • Increased engagement with the product.
  • Increased retention.
Heap has an awesome UI, but sometimes it can feel a bit overwhelming. I'm not sure there's much to do about this, as it's due to the nature of Heap offering so many different tools and resources for tracking. It has an intuitive user experience and a lot of great training information to help guide users along.
Heap is incredibly fast for the amount of data that is being pulled (especially in some reports). The event visualizer is probably the slowest feature, but "slowest" is still really fast for what it's doing, in my opinion.
I think Heap is more powerful overall than the other tools I've used. GA is great for getting started with analytics and understanding the basic concepts. They are a lot more boxed in, in terms of what the user can do. Mixpanel is really powerful for tracking on mobile apps and integrating with push services. I think that's where Mixpanel shines the most and Heap is more dominate on desktop application.

Do you think Heap delivers good value for the price?

Not sure

Are you happy with Heap's feature set?


Did Heap live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Heap go as expected?

I wasn't involved with the implementation phase

Would you buy Heap again?


Heap is great at breaking down every little piece of information you may want to track for your users. It's great having Heap installed and being able to create an event to see past data, as well as future data. That's something that Heap does really well. It's always tracking, even if you don't have something set up to be specifically tracked. Heap is also highly customizable and allows the user to really nail down the specific data that they want to analyze. I've found that some other analytics software try to keep the user boxed in to what's already available. On Heap, the options are endless! This could be overwhelming for a user who has never interacted with analytics before, but I would just advise that user to check out Heap's training modules since they provide so much extra information.