Heap - The Honest Review of the Good and the Needs Improvement.
Updated March 17, 2022

Heap - The Honest Review of the Good and the Needs Improvement.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Heap

Heap is used to give us valuable insights on our users with analytics that would otherwise not be possible without the use of our DB. We use this tool primarily in our Product Management, Technology and Analytics department. Marketing is beginning to make great use of the tool as well.
  • User friendly.
  • Robust.
  • Data rich.
  • Data governance.
  • Organization.
  • Lack of visualization customization.
  • Increased conversion rates.
  • Increased engagement.

Do you think Heap delivers good value for the price?


Are you happy with Heap's feature set?


Did Heap live up to sales and marketing promises?


Did implementation of Heap go as expected?


Would you buy Heap again?


Adding tracking and events into the database is time-consuming, cumbersome and needs to be done in advance with careful planning. Heap tracks everything all the time, so it's there when you think about it. That's the #1 benefit.

The most difficult thing is data governance, even with the tools heap makes available like naming conventions and verified events. Organizations need to have a lot of internal structure in place to manage it effectively.

Some specific feedback. If I need to repair an event by making it a combo event, if the old event is used in a bunch of reports it is so hard to update them all. Would be good to have a mass update feature.

It's not easy to move events in and out of folders (you cant even create a folder until an event is in it).

When using a report, sometimes it's good to view the definition easier to understand what you are using in a report (like a funnel as an example). Especially if it's someone else's report you aren't familiar with. You provide a hover in the dropdown that shows what goes into the definition, but it's not easy to go to that definition without opening a new tab (so you don't lose your report).

In the definition area, it would be incredibly helpful if you could right-click and open in a new tab, or better, have an open in new tab button.

Using Heap

This goes back to what I said before, there are some quick wins that Heap can implement to make the usability a lot better, being able to peak into other areas without losing your report, opening in new tab, better folder organization/mgmt.

Heap Reliability

Heap is very very quick. No issues there at all.