Best tool for fast moving product cycles
April 29, 2021
Best tool for fast moving product cycles
Score 10 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with Heap
Heap is used across analytics, product, engineering, marketing, and operation departments at my current company. We leverage Heap to observe user activities, to discover the user acquisition sources, to instrument web analytics events for reporting, to identify product optimization opportunities, to detect product bugs, and to identify fraudulent behaviors.
- Engineering-light web analytics event instrumentations
- Transparency of web analytics events
- Sufficient integration options
- Retro analysis
- Limited BI options
- Lack of visibility into report modification histories
- Lack of privilege options
- Difficult to manage / organize analytics assets
- Discover product bugs that unlocked the funnel conersion
- Detect bot activities on site that prevented companies from risky actions
- Helped analytics to identify and quantify product improvement opportunities that led to increased revenue
Do you think Heap delivers good value for the price?
Yes
Are you happy with Heap's feature set?
No
Did Heap live up to sales and marketing promises?
Yes
Did implementation of Heap go as expected?
Yes
Would you buy Heap again?
Yes