Heap has got it all
March 20, 2022
Heap has got it all
Score 8 out of 10
Overall Satisfaction with Heap
We use Heap to identify macros in user behavior to inform product decisions. There's a lot of data that is captured but heap lets us uncover valuable insights without having to do a lot of the heavy lifting to clean that data up a few clicks and you're already set up with a report that has data all the way from when you started collecting data. We use it extensively across the board to keep metrics in check and determine how we track against our KPI's
- Historical data tracking so you dont miss out on things if you dint know what to track
- Playbooks so we're able to set things up quickly
- Informative dashboard suggestions. It might not be all end all but it helps us connect the dots in case we've missed anything
- Aggregation of data is pretty hard. For eg. data in Looker is not sure how easy that integration looks like from a data warehouse.
- Data is sometimes hard to understand. It spits out different values just by changing dates
- Segments could be improved they only provide limited functionality
- Sharing reports is an absolute pain. Unless someone is invited to a project they cant view it just keeps giving them errors. I've used other tools like Mixpanel / amplitude we can freely share stuff. With Heap, it's like you have to go through RBAC to do basic things. There should be at least a basic sharing mechanism so we can share reports with stakeholders.
- Increase in conversion rates as we've been able to identify friction areas and optimize for them. One of our products went from 4% to 8%
- Increased engagement as we can identify specific areas to raise more awareness or interaction with the product to make it more sticky
Most other tools have good features but heap has the historical data and collects every type of data you can imagine. That allows us to make new queries as things evolve while we still have the point of reference from all these data points. Other tools are good but its harder to pull data together in one meaningful way.
Do you think Heap delivers good value for the price?
Are you happy with Heap's feature set?
Did Heap live up to sales and marketing promises?
Did implementation of Heap go as expected?
I wasn't involved with the implementation phase
Would you buy Heap again?
Heap is great to use if you're trying to identify macros with large amounts of data where you have questions laid out of what you'd like to know. It has an amazing capability of easily providing a large amount of data to build an opinion around a certain topic is its conversion rates, paths from /into a page, etc. Although it's great at all those things there is some digging that is still left to do to get under the surface since things like distribution are not available for something like Avg time between events as it can pretty easily be skewed by only a few users with high numbers so there's no way for a novice user to root those things out. Also, cookies play a big role in these things if your users don't have cookies enabled there might not be enough data available.