Heap is a really comprehensive tool for understanding your product analytics!
October 07, 2022

Heap is a really comprehensive tool for understanding your product analytics!

Simon Hiscox | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Heap

At Laka we use Heap to understand the behaviour of our users. From onboarding new users to retaining existing users. Heap is a widely adopted tool in the company to help my colleagues quickly understand performance either through our ready-made dashboards or adhoc queries. Heap is used across Product and Marketing and across our multiple territories.
  • Auto capturing events means we can go back and analyse things we didnt know we needed at the time.
  • Huge flexibility in reporting which allows us to create a wide range of insights from both client side and server side data points.
  • Ever enhancing feature set.
  • Being able to tell a story with the data in a more contextual manner.
Ease of implementation combined with auto data capture makes it pretty fast to get insights.

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Heap is well suited for funnel and conversion rate analysis, particularly if you need to split this by certain user traits.
Heap is well suited for teams that dont want to rely on engineering or data science teams to support. Effectively you dont need to be a hardcore data person to get great value from the tool.