Reliable, easy-to-use; analytics could be better.
November 12, 2012

Reliable, easy-to-use; analytics could be better.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review

Software Version

Enterprise

Overall Satisfaction with HootSuite Enterprise

Pros

  • Reliable. HootSuite is a very reliable and easy-to-use tool.
  • Good analytics.
  • Scheduling capabilities are really great. We use many student volunteers and this capability makes it possible to manage the entire program with one full-time person managing it. We can maintain an active presence over several channels without having to be post live.

Cons

  • The only drawback is the delay between what is being posted and what I’m seeing on the interface.
  • Use it for weekly reports. Don’t see the most recent posts. For management, I just go to FB.
  • Analytics. Hard to measure. Would love an easier way to track metrics. The reports in HS are helpful but they do not show everything I need to share with management.
20 - • Although twenty people are signed up as product, about two thirds of those actually use it. These are primarily managers of respective business areas like admissions, etc.
  • The main ROI is around the efficencies we get from the scheduling functionality.
This tool works really well for our team and at a good price point. We are almost certain to renew.

Using HootSuite Enterprise

1 - That is my role.
  • The use case is primarily scheduling. Also listening for Twitter mentions. and engagement with propsective students (questions, etc). This is our primary tool for engagement across the board.
  • We use social media to present a positive image of the school. A huge number of high school students use social media to decide where to go to school. Facebook is a great recruitment channel.
  • We use the tool primarily for relationship building and retention. We primarily use the Facebook and Twitter channels to build relationships with current and prospective students and other stakeholders.
  • Centralized management of social media accounts is also very important. We manage multiple accounts and HootSuite is the best way to keep track of them all: Use team functionality. We have eight FB pages, eight Twitter accounts. We also have Google + and Instagram channels but our use of these is much more limited.
  • The primary functions we use the tool for are social listening, publishing and engagement, and centralized team management and workflow.

Evaluating HootSuite Enterprise and Competitors

• Used Tweetdeck and some other free tools. Upgraded from Free version of HootSuite

HootSuite Enterprise Implementation

HootSuite Enterprise Training

  • Self-taught
We have access to HootSuite University, but I have never used it. My former boss trained me on the product, and anything else I need to know I was able to figure out on my own.

HootSuite Enterprise Support

• Really great. They are very quick to answer any questions. Our account rep is very responsive. He connects us with right people and issues are generally resolved within 24 hours.
No - Included in the enterprise version of the product.

Using HootSuite Enterprise

As the administrator, I found it a little tricky to give people access and getting everyone set up.

HootSuite Enterprise Reliability

We have no problems with up-time. If there is any scheduled down-time, they always tell us well in advance and it is never a problem.
We sometimes notice a bit of latency with Facebook posts.

Relationship with HootSuite

We negotiated an annual contract which included unlimited access to analytics.

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