Hootsuite, so easy to use even our entire department can use it!
Updated April 14, 2020

Hootsuite, so easy to use even our entire department can use it!

Amy Paterson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite

Hootsuite is utilized at our organization to help schedule and share on our social media pages by the personnel within the marketing department. It helps us organize posts across different markets we serve, submitted by different people in our organization. This is a real game changer in how we can see who is posting when, where and what.
  • Hootsuite allows us to schedule postings days/weeks in advance so we can manage other aspects within our work functions and not miss a beat.
  • I love Hootsuite because I can see my post before I schedule it to go live, which allows me perfect my messaging.
  • Hootsuite allows me to page through my social platforms, see the activity on my page, upcoming scheduled posts and what others are posting. This really keeps everything in front of me to help manage all of the different social platforms I manage.
  • I wish Hootsuite would update their Facebook feed icon. Currently, it shows as a flag, which is very confusing when trying to manage multiple platforms. For example, twitter is the bird icon which makes it super easy to identify that it is Twitter... no guessing games.
  • To view all of my posts in the planner page, I would like to see the whole month, versus only showing weekly. It's a strong asset to see your scheduled posts on a calendar, but to see the entire month would be most beneficial.
  • When you are already viewing your streams for facebook, twitter, etc., I wish Hootsuite would automatically refresh new feed, rather than me having to click to refresh the stream.
  • Hootsuite has really saved us time, which is the most important positive impact in my opinion. When you are super busy, you always need more time!
  • Bringing awareness and growing our social media presence has led to clicks/web leads/sales.
  • If you are not using social media, or are not using it enough, you are missing an opportunity to gain business. We have seen a growth in our social media interactions, and an upswing of activity on our company website.
I have not used anything other than Hootsuite. I honestly haven't looked elsewhere because I am so satisfied with how the system performs. I'm not even sure if I know of others, but haven't bothered looking into it. I'm so happy with Hootsuite, why look anywhere else?!
Hootsuite is best for companies or anyone managing multiple media outlets. It allows you to schedule and manage postings across multiple platforms, and compiles them into a planner so that you can stay on top of what you are posting, when you are posting them and where you are posting them to.

Hootsuite Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
10
Content planning and scheduling
10
Audience targeting
10
Content optimization
9
Workflow management
10
Automated routing and prioritization
9
Customer interaction histories
Not Rated
Bulk actions
10
Lead generation
Not Rated
Content marketing
9
Paid media management
Not Rated
Campaigns and promotions
9
Twitter
10
Facebook
10
LinkedIn
6
Google+
10
Instagram
Not Rated
Pinterest
Not Rated
YouTube
Not Rated
Campaign success analytics
10
Real-time tracking
9
Competitor analysis
9
Role-based user permissions & privileges
9
Mobile access
9

Hootsuite Customer Engagement and Support

Hootsuite makes it super easy for me to schedule ahead content, create content across different platforms, and fill in gaps where customer engagement needs more content. Just write, click, and you are done! It also helps identify hashtags that are relatable to extend your reach. I highly recommend if you have social sites you are trying to maintain.
We haven’t had any experience using the customer support. I used the online support for a question I had, and found the answer online without needing to talk to anyone. It was a smooth process on boarding and easy set up linking the accounts. It was an overall great experience and I highly recommend.

Using Hootsuite

5 - There are five of us that work in and use Hootsuite within the marketing department. Our organization serves different markets within the same industry, so it really helps us all stay on the same page across multiple platforms. This also helps us all stay informed about who is posting, what they are posting and when they are posting the messages.