Item: Hootsuite
Rating: 8
Author: Vishal Wadkar

Use Cases and Deployment Scope

Hootsuite is being used by the marketing and communications team of different geographies to schedule social media posts to the respective channels that each team is handling. Hootsuite allows to manage all social media content - scheduling, posting, responding to followers' comments and analytics all in one place. It also helps to approve and assign certain comments to other users of the platform as well.

Pros and Cons

Scheduler
Calendar

Analytics
Lacks being a Complete CRM

Users and Roles

20 - They represent Marketing & Communications, Business Unit Marketing, Web teams, and Country Marketing teams among others.

Return on Investment

Saves time
Better workflow management

Alternatives Considered

Sprout Social and Buffer

Hootsuite is a better tool for scheduling of content and workflow management. It also has some good reporting tool as compared to its competitors.

Other Software Used

Talkwalker, Google Analytics, Buffer

Likelihood to Recommend

Hootsuite is well suited when you want to schedule a lot of content on different social media channels and require an approver to evaluate the content before it is scheduled on official channels. This feature allows channels to make sure only approved content is published on official channels. Hootsuite is not well suited when you want to build a complete CRM i.e. a response management system.

Hootsuite - One of the best social media scheduling tools.

Software Version

Overall Satisfaction with Hootsuite