Hootsuite - One of the best social media scheduling tools.
Vishal Wadkar | TrustRadius Reviewer
January 26, 2020

Hootsuite - One of the best social media scheduling tools.

Score 8 out of 10
Vetted Review
Verified User
Review Source

Software Version

Hootsuite Enterprise

Overall Satisfaction with Hootsuite

Hootsuite is being used by the marketing and communications team of different geographies to schedule social media posts to the respective channels that each team is handling. Hootsuite allows to manage all social media content - scheduling, posting, responding to followers' comments and analytics all in one place. It also helps to approve and assign certain comments to other users of the platform as well.
  • Scheduler
  • Calendar
  • Analytics
  • Lacks being a Complete CRM
20 - They represent Marketing & Communications, Business Unit Marketing, Web teams, and Country Marketing teams among others.
  • Saves time
  • Better workflow management
Hootsuite is a better tool for scheduling of content and workflow management. It also has some good reporting tool as compared to its competitors.
Hootsuite is well suited when you want to schedule a lot of content on different social media channels and require an approver to evaluate the content before it is scheduled on official channels. This feature allows channels to make sure only approved content is published on official channels. Hootsuite is not well suited when you want to build a complete CRM i.e. a response management system.

Hootsuite Feature Ratings

Boolean keyword searches
3
Filtering out noise/spam
3
Sentiment analysis
4
Broad channel coverage
3
Content planning and scheduling
10
Audience targeting
5
Content optimization
5
Workflow management
9
Automated routing and prioritization
6
Customer interaction histories
5
Bulk actions
8
Lead generation
3
Content marketing
5
Paid media management
7
Campaigns and promotions
8
Twitter
10
Facebook
10
LinkedIn
10
Google+
4
Instagram
6
Pinterest
Not Rated
YouTube
7
Campaign success analytics
8
Real-time tracking
7
Competitor analysis
5
Role-based user permissions & privileges
5
Mobile access
7