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Hootsuite Enterprise Review: "Hootsuite Makes Social Management Easy"
https://www.trustradius.com/social-media-managementHootsuite EnterpriseUnspecified7.8244101
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January 18, 2018

Hootsuite Enterprise Review: "Hootsuite Makes Social Management Easy"

Score 9 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Hootsuite Enterprise

At my old organization, we used Hootsuite as a social media management tool in the marketing department, specifically as it relates to Twitter. Just using Twitter alone is fine, but Hootsuite allowed us to see mentions, interaction, etc. all in one view. No need to flip back between pages; it makes managing a social account easy.

In my current role, I use Hootsuite to manage my clients' social media channels similar to my previous role. When our team presented our clients with social platform management options, all of them opted for Hootsuite and have been extremely happy with the data, management, and ease of use that Hootsuite allows.
  • Easy to interact with other users or consumers--fast. Hootsuite allows a real-time feed like Twitter used to have. Notifications are more easily seen.
  • Easy to monitor all aspects of social, including through multiple accounts. Did someone mention your account(s)? There's a panel for that. Only want to see specific content? You're able to create data profiles on whatever you choose. What to minter multiple accounts at once? Done.
  • Scheduling tweets are easy, which means you can fully develop your social calendar and not have to worry about taking a break from your dinner to send out that 6 pm tweet.
  • When scheduling tweets, it can be easy to hit the wrong button and send the tweet out immediately. Would love to see better design to avoid that.
  • With so much data on the screen, sometimes it can look overwhelming and, maybe this is just me, quite ugly. Personal preference, sure, but I would love to see a cleaner looking design.
7 - In my past organization, the only people who monitored/used Hootsuite were in social media roles in the marketing department. In my current role at an agency, various job types use Hootsuite for clients: social media specialists, editors, art directors, clients, etc. This is based on the work required by the client and varies on a case-by-case basis.
  • Hootsuite has definitely helped save time, which translates to a more productive team.
In my experience, Hootsuite has been the winning tool for overall social management. Its capabilities span more than some of its competitors and as a result, we are able to do more on our social accounts for less (when compared to using multiple platforms to get the same capabilities). I've been very happy with the data and interaction Hootsuite allows.
Hootsuite is great if you want to monitor one or more accounts. Specifically, if you are trying to build out a social calendar. Hootsuite makes it easy to develop a thorough content calendar while also promoting/posting things in real-time. If you want to boost interaction with consumers/followers, Hootsuite makes it easy to see mentions and interaction and then tweet back to other users.

If you are unsure of your social goals, I would say Hootsuite might not be for you, as it pertains to more advanced levels of social media marketing.

Hootsuite Enterprise Feature Ratings

Boolean keyword searches
8
Filtering out noise/spam
8
Sentiment analysis
8
Broad channel coverage
10
Content planning and scheduling
9
Audience targeting
9
Content optimization
10
Workflow management
10
Automated routing and prioritization
10
Customer interaction histories
10
Bulk actions
9
Lead generation
9
Content marketing
10
Paid media management
9
Campaigns and promotions
10
Twitter
10
Facebook
9
LinkedIn
9
Google+
9
Instagram
9
Pinterest
9
YouTube
9
Campaign success analytics
10
Real-time tracking
10
Competitor analysis
8
Role-based user permissions & privileges
9
Mobile access
8