Hootsuite is state of the art social management tool
Denis Mutsky | TrustRadius Reviewer
February 06, 2020

Hootsuite is state of the art social management tool

Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite

We are using Hootsuite primarily by our marketing team to schedule social media posts to the respective social media channels (Twitter, Facebook, Instagram etc). Hootsuite helps us to manage our daily social media activities across various channels - scheduling, posting, engagement with followers and commenters as well as looking into social media analytics.
  • Ability to integrate various social media channels into one dashboard
  • Intuitive and easy end user interface
  • Not that simple to add images, links, text etc.
  • Lack of # suggestion feature would be nice
3 - Primarily social media managers that use them daily for various social media activities.
  • Saves us alot of time (almost 30% savings through autoposting).
  • And as a result our ROI has increased by 20%.
We found that Hootsuite does a better job scheduling of content and workflow management. Good reporting also included when comparing other competitors.
Hootsuite is an excellent social media management tool and I would highly recommend it to someone who is looking to save time and essentially money by automating social media activities. Also great to use for spying on the competition.

Hootsuite Feature Ratings

Boolean keyword searches
6
Filtering out noise/spam
8
Sentiment analysis
8
Broad channel coverage
8
Content planning and scheduling
10
Audience targeting
10
Content optimization
10
Workflow management
8
Automated routing and prioritization
9
Customer interaction histories
8
Bulk actions
9
Lead generation
8
Content marketing
9
Paid media management
7
Campaigns and promotions
7
Twitter
10
Facebook
10
Instagram
10
Pinterest
10
Campaign success analytics
8
Real-time tracking
7
Competitor analysis
8
Role-based user permissions & privileges
9
Mobile access
9

Using Hootsuite

2 - We have one social media manager in house and primarily that's his job to work with Hootsuite. Also, our Marketing Lead is looking into Hootsuite on a regular basis with the purpose to understand what type of content is most engaging.
  • Autoposting
  • Social media follow up
I like how Hootsuite helps us to structure and in certain ways automate social media presence for our company. Yes, it comes with a cost but it is worth it in my opinion.

Evaluating Hootsuite and Competitors

  • Product Features
  • Product Reputation
  • Prior Experience with the Product
  • Third-party Reviews
We've looked at various similar products (e.g. Buffer) but Hootsuite at this cost surely won us.
I wouldn't change it.