Overall Satisfaction with Hootsuite
We are using Hootsuite primarily by our marketing team to schedule social media posts to the respective social media channels (Twitter, Facebook, Instagram etc). Hootsuite helps us to manage our daily social media activities across various channels - scheduling, posting, engagement with followers and commenters as well as looking into social media analytics.
- Ability to integrate various social media channels into one dashboard
- Intuitive and easy end user interface
- Not that simple to add images, links, text etc.
- Lack of # suggestion feature would be nice
3 - Primarily social media managers that use them daily for various social media activities.
- Saves us alot of time (almost 30% savings through autoposting).
- And as a result our ROI has increased by 20%.
We found that Hootsuite does a better job scheduling of content and workflow management. Good reporting also included when comparing other competitors.
Hootsuite Feature Ratings
Using Hootsuite
2 - We have one social media manager in house and primarily that's his job to work with Hootsuite. Also, our Marketing Lead is looking into Hootsuite on a regular basis with the purpose to understand what type of content is most engaging.
- Autoposting
- Social media follow up
Evaluating Hootsuite and Competitors
- Product Features
- Product Reputation
- Prior Experience with the Product
- Third-party Reviews
We've looked at various similar products (e.g. Buffer) but Hootsuite at this cost surely won us.
I wouldn't change it.