Hootsuite is a great option for larger agencies.
May 03, 2023

Hootsuite is a great option for larger agencies.

Corey Walker | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Professional

Overall Satisfaction with Hootsuite

We use Hootsuite to schedule our client's social media posts across several different platforms. It saves us a ton of time having all of the client accounts already signed in so we aren't logging in and out of different platforms all the time. It also allows me to easily handle reporting for my clients.
  • Schedules client social media across multiple platforms.
  • Provides detailed analytics.
  • It has a nice area for storing media.
  • Allows client reviews before publishing.
  • You have to use the ow.ly shortener for links.
  • It disconnects your platforms sometimes, and you have to reconnect.
  • It saves me a lot of time being able to schedule in one place.
  • It also saves me even more time gathering analytics and formatting them in a way I can share directly with my clients.
  • These time savings allow me to serve more clients and make more money.
  • Later
I do like Later quite a bit for Instagram. It is a slightly scaled-back version of Hootsuite with fewer bells and whistles, but it is also much cheaper. If you run a large agency like I do, Hootsuite is better. For a smaller agency with fewer clients, I would choose Later. Hootsuite goes a lot deeper on analytics and listening than Later does.

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

It is really helpful for a digital agency that has multiple clients that must manage multiple platforms. It makes it easy to store images in one spot and share them across all. However, it has gotten very expensive to use, and things like analytics reports are often add-ons as well. There are other platforms that would be better for someone that just manages their own accounts, or just has a couple to manage.

Hootsuite Feature Ratings

Boolean keyword searches
10
Filtering out noise/spam
7
Sentiment analysis
9
Broad channel coverage
10
Content planning and scheduling
10
Audience targeting
10
Content optimization
6
Workflow management
10
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Bulk actions
8
Lead generation
8
Content marketing
10
Paid media management
10
Campaigns and promotions
10
Twitter
10
Facebook
10
LinkedIn
10
Instagram
10
Pinterest
10
YouTube
10
Campaign success analytics
7
Real-time tracking
8
Competitor analysis
8
Role-based user permissions & privileges
10
Mobile access
10