Item: Hootsuite
Rating: 8
Author: Jeremy Detgen

Overall Satisfaction with Hootsuite

Use Cases and Deployment Scope

Hootsuite is used to manage our social media posts across many channels and brands. We use internal calendaring software that feeds into Hootsuite to schedule posts far ahead to align with our content calendar. Hootsuite allows us to schedule content in batches, taking care of designated time periods without having to generate multiple posts across multiple channels and launch manually. This allows one Social Media manager to manage organic content at a brand level instead of a channel level.

Pros and Cons

Pros

Scheduling Posts across channels.
Managing differences in design for different social channels.
Easy to access a list of scheduled posts to edit before launch.

Cons

A better calendar that was accessible to a broader audience would allow us to eliminate our own internal calendaring system. Our internal system needs to be available to marketing leads across all of our businesses to align content calendars.

Return on Investment

Social channel efficiency, allows a small team to have a broad reach.
Enhanced Social Channel Engagement through an increased volume of organic content.

Alternatives Considered

Sprinklr Social and Sprout Social

We selected Hootsuite due to the pricing and past experience of ease of use in the tool. We knew they could deliver an easy-to-use tool to achieve what we needed. We have a growing social media marketing team, and Hootsuite is able to make the best use of its time, allowing for a few individuals to manage most of our social communications. The positive experience over the past few years is what led us to stay with Hootsuite when evaluating other options.

Key Insights

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Other Software Used

Opal, Adobe Workfront, Adobe Analytics

Likelihood to Recommend

Hootsuite is well suited for taking a piece of organic content and customizing it to be well leveraged across multiple social channels all in one environment. It is not well suited for broad-based reader access, so the whole marketing org does not have a line of sight as to what social posts are going out, when, and where.

Hootsuite Feature Ratings

Comments

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Hootsuite delivers on their promise with a dependable platform that allows us to scale our social media strategy.

Software Version