Hootsuite Kinda Rocks In Case You Havent Heard.
August 27, 2025

Hootsuite Kinda Rocks In Case You Havent Heard.

Kobi Worthington | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Team

Overall Satisfaction with Hootsuite

We use Hootsuite to manage our inbound messages, day-to-day scheduling, analytics, trend tracking, and so much more. The product helps us navigate social media and effectively plan among our team. Without Hootsuite we would be unable to effectively manage the 4 platforms we are active on and furthermore would struggle to make approvals easier.

Our biggest reason for taking on Hootsuite was of course me, but also for their exceptional analytics tools!

Pros

  • Analytics
  • Social Listening
  • Inbox Management
  • Scheduling
  • Easy UX

Cons

  • Repurposing Old Posts
  • Alt-Text Feature Working Consistently
  • Deeper Integration of Owly GPT so it can be used more easily when writing captions. I still use other AI tools to help.
  • Time savings with approvals and scheduling
  • Follower growth and overall reach
  • Greater post performance and improvement through analytics tracking
  • Quicker response times and more earned visibility as a result to tags etc.
Extremely easy interface even for your boss who may not know anything about scheduling tools. Easy to set up approvals for them to use and even easier for you to learn how to use the tool. Few features feel hidden or unknown. If you're worried about Hootsuite's complexity, don't be.
Inbox 2.0 makes it super easy to keep up with all mentions and tags. It allows us to be there when it matters and always show up.

With respect to brand consistency, it's easy to see what's going out and where. Which helps us see what kind of image we are creating on each channel and how we are using each.

With easy approvals and scheduling we can ensure our social content shows up consistently and efficiently.
Metricool has an excellent free plan and a wonderful plethora of features. However, I selected Hootsuite due to being more familiar with the brand overall and its reputation. I also find its interface to be more appealing and consequently more accessible. For any in-house team, I would select Hootsuite over Metricool unless your budget is very tiny.

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Less appropriate for teams with small budgets. Well suited for any organization, no matter the size, that has a decent yearly budget for social. If you're managing more than 2 platforms (IG & Facebook), Hootsuite is the way to go.

Another note, I would not recommend Hootsuite for agencies at this time. I feel their niche is more focused on in-house marketers. There are other options that would perform better and be more cost-effective for agencies like HeyOrca.

Hootsuite Feature Ratings

7.3
Boolean keyword searches
10
Filtering out noise/spam
2
Sentiment analysis
Not Rated
Broad channel coverage
10
10.0
Content planning and scheduling
10
Content optimization
10
Workflow management
10
10.0
Automated routing and prioritization
10
Customer interaction histories
10
Bulk actions
10
10.0
Lead generation
10
Content marketing
10
Paid media management
Not Rated
Campaigns and promotions
Not Rated
7.8
Twitter
7
Facebook
10
LinkedIn
10
Instagram
4
Pinterest
Not Rated
YouTube
Not Rated
10.0
Campaign success analytics
10
Real-time tracking
10
Competitor analysis
10
9.0
Role-based user permissions & privileges
10
Mobile access
8

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