Item: Hootsuite
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

We used Hootsuite for our non-profit organization. It was only being used by our chapter, not the whole organization. This was a really useful tool in order to manage our social media accounts. It saved us time and energy by posting regularly without having to take time out to post to three individual social media accounts. In addition, it was a great tool to measure the effectiveness of our work. We used Hootsuite to increase the awareness of our organization.

Pros and Cons

Being able to schedule the posts
User-friendly interface
It has a free version

Facebook API fails sometimes
Only one person can edit social media postings with one email address
The navigation bar on the left is not easy to use on mobile devices

Users and Roles

10 - Hootsuite Enterprise was only being used by our chapter, not the whole organization. Social media managers, project managers, and program coordinators used Hootsuite to increase the awareness of our programs, and projects and our organization.

Return on Investment

Social media engagement increased by 40%

Other Software Used

Google Drive, Dropbox, Skype for Business (formerly Lync)

Likelihood to Recommend

If you have one social media account that you manage, then Hootsuite Enterprise might not be the software to use. But if you are managing several social media accounts and if you want your posts to be scheduled, then Hootsuite Enterprise is one of the best softwares to use.

Hootsuite Enterprise Experience

Overall Satisfaction with Hootsuite Enterprise