Hootsuite is worth it
April 13, 2016

Hootsuite is worth it

Kory J. Schulte | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite Pro

We utilize Hootsuite Pro in our office for handling all of our social media. Whether it's content, calendar, or analytics, it is the tool that we use to handle everything. I'm the person who's generally in charge of its use, but it's fairly straight-forward, so pretty much any of our employees could use it if necessary.
  • Calendar - I love that I can schedule posts ahead of time so I don't have to worry about them. Set it and forget it.
  • The UX is great - Easy to navigate, clear layout.
  • Price - It's really not all that expensive for what you get!
  • It's not a powerhouse, but it's a beast.
  • Definitely a positive ROI because of its advanced analytics and time saving properties.
If you've got a lot of heavy social media work to do, and a pre-planned calendar for many of the posts, Hootsuite is perfect. If you really don't utilize social media that much for your business (you should), you probably don't need to pay for this service (though you should).

Hootsuite Feature Ratings

Filtering out noise/spam
8
Sentiment analysis
8
Broad channel coverage
10
Content planning and scheduling
10
Audience targeting
9
Content optimization
8
Workflow management
9
Automated routing and prioritization
9
Customer interaction histories
10
Bulk actions
10
Lead generation
9
Content marketing
8
Campaigns and promotions
9
Twitter
10
Facebook
10
LinkedIn
10
Google+
10
Instagram
10
Pinterest
10
YouTube
10
Campaign success analytics
9
Real-time tracking
10
Role-based user permissions & privileges
10
Mobile access
10