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Good tool!
Updated April 21, 2020

Good tool!

Barbara Carneiro | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite

We've used it to schedule posts on Facebook and Twitter. One person on my team is responsible for curating content, uploading it to HootSuite and then scheduling it to many channels, for us and some of our clients. We used it as a tool to streamline our social media engagement and presence. I believe that overall it is a powerful tool and affordable but I'm finding it to be too cumbersome and in a way a bit more complex to manage. The interface is not the most intuitive one. It was great a few years ago but we've seen interfaces that are simpler and not so cluttered. Overall it is a great tool but we eventually decided to move to something that others in the team could manage as well. Also, price went up significantly in recent years.
  • All in one place.
  • Easy to schedule posts.
  • Visual scheduling.
  • Too cluttered.
  • Not as intuitive for someone just starting.
  • Not the best UI.
  • It used to be far more affordable...
  • It did come with a learning curve though because of the UI.
  • Overall we were able to recover our investment and get results but eventually moved to a different tool.
We've decided to move to Planable.io because of the analytics and some integrations it offers and we found their interface to be easier to manage and easier on the eye. Overall, Hootsuite is very powerful but we've found a better fit for us. Amplify is a great alternative as well for automating scheduling. It has worked well for scheduling clients posts at a lower cost, where clients can approve what's scheduled.
Never had any issues.

Do you think Hootsuite delivers good value for the price?

Not sure

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

No

It used to be a lot cheaper, but given the price increase I believe there are better tools out there. It is a powerful tool and relatively easy to use once you understand where things are. There is a learning curve to understanding what it can do for you and your clients.

Hootsuite Feature Ratings

Not Rated
Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
7.8
Content planning and scheduling
9
Audience targeting
8
Content optimization
8
Workflow management
6
7.7
Automated routing and prioritization
7
Customer interaction histories
8
Bulk actions
8
7.0
Lead generation
7
Content marketing
7
Paid media management
7
Campaigns and promotions
7
9.0
Twitter
9
Facebook
9
LinkedIn
Not Rated
Google+
Not Rated
Instagram
Not Rated
Pinterest
9
YouTube
Not Rated
9.0
Campaign success analytics
9
Real-time tracking
10
Competitor analysis
8
Not Rated
Role-based user permissions & privileges
Not Rated
Mobile access
Not Rated

Using Hootsuite

2 - I used it myself as the main strategist but my social media marketing manager used it the most. I'd check regularly to approve posts that she would schedule for our clients and she would organize the content and schedule it between many channels, not just for our company but for some of our clients as well.