Awesomely Accessible Platform for Newbies
January 30, 2019
Awesomely Accessible Platform for Newbies
Score 8 out of 10
Vetted Review
Verified User
Software Version
Hootsuite Pro
Overall Satisfaction with Hootsuite Pro
Hootsuite is a wonderful product for Social Media scheduling, monitoring activity and engagement, and competitor research. The community with Hootsuite is quite large and useful for determining how others are using the tool. I find it to have a very user-friendly interface, therefore, it is simple to get a new user on the system and immediately executing use within minutes. For managers or editors, it is easy to pop in and see only what you want to see without wasting a lot of time.
- Scheduling Social Media posts - for my clients, typically they schedule the majority of their activity on a Monday and for the week.
- Ease of use - you can be on and publishing immediately without a learning curve.
- Value for the money - it's very accessible for small budgets.
- Customer support - their customer service is exceptional.
- It is very Twitter-oriented and does not offer as much robustness for other platforms such as LinkedIn.
- I wish it could detect whether social interaction is a bot versus a real person.
- Like them all, if you wish to schedule a post with multiple images, you have to schedule it directly on Facebook or on Tweetdeck for Twitter. That creates additional redundancies - unfortunately, I don't believe there is anything Hootsuite can do about that, as this is an issue with other competitor platforms.
- I would love to see more robust reporting features - I often have to take the time to extract the data I am looking for to create the reports I want, which is inefficient.
1 - I am a one-woman shop with contractors and I use Hootsuite Pro for a select few clients where I am managing their accounts entirely on their behalf. Occasionally I have contractors step in to do this work - it's such a simple tool, again, you can really drop a person who has never used a tool like this before and they will be able to go with little intervention.
- Hootsuite removes the somewhat nebulous idea that Social Media is superfluous, which can be difficult for older organizations to grasp.
- I like to think of, and coach clients to think of, Social Media as a Return on Brand Investment (ROBI). It's a customer success tool and a brand magnifier. I have had great success with clients who have expenditures on Social advertising. ROI is not free when it comes to engagement anymore.
- Moz, Zoho Social and Buffer
I actually use more than one platform - I use Hootsuite Pro for my smaller customers because I find that it has an accessible price point. Buffer is very comparable, and I use that for clients as well. Moz thus far is my very favorite. If you have the money, there really is not a comparable platform out there. It has amazingly robust reporting and analytics, weekly crawls and rank tracking, an insanely large community to help new people learn the ropes. Really, it is light years above the rest.
Hootsuite Feature Ratings
Using Hootsuite Pro
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
Yes, but I don't use it