Good tool to measure user experience
September 27, 2021

Good tool to measure user experience

Aline Gonçalves Rodrigues | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Hotjar

Hotjar has been used to support the analysis of user experience on websites and landing pages. In this way, we can show customers, in a visual way, the difficulties and problems that we encounter on their websites.

It is currently being used almost exclusively by the CRO department.

Hotjar helps us with website interaction and engagement issues. Thus providing insights that can justify improvements.

  • Generation of scroll heatmaps
  • Recordings of user interactions
  • Generation of clicks heatmaps
  • Good image quality of downloads
  • AMP sites/pages
  • Interface of incoming feedback
  • React sites
  • Heatmaps of scroll
  • Heatmaps of click
  • Incoming feedback
  • Justification of tests that generated up to 150% increase in conversion rate.
  • Changes to elements on the site that had no user interaction.
  • Qualitative analysis of landing pages.
Mouseflow matches nearly every feature that Hotjar offers – although, they may work a little differently.
The most relevant difference is in data capture. Hotjar offers unlimited options for heat maps, recordings, forms and comments as long as you are a paying customer. In addition to the free plan, it is much more interesting.

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Suitable -Measure the quality of user interactions. On content sites, it is very useful to know how far they are reading. It is also useful to know which elements users are clicking on, without the need to tag them.

Less suitable - For less static sites that contain lots of interactions like carousels, menu and search.