Get increased visibility with HubSpot
November 14, 2013

Get increased visibility with HubSpot

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Basic

Overall Satisfaction

Pros

  • HubSpot provides tutorials on each of their areas, i.e. blogging, landing page creation, etc. They are interactive with valuable workshops.
  • HubSpot's technical support is top notch, solves all problems and has no problem walking you through their solution process
  • HubSpot's tools have increased our companie's SEO and brand awareness while providing us with an increased number of leads
  • HubSpot consistently updates their tools and communicates the changes in a very clear way
  • HubSpot has helped to make my understanding and use of their product, very painless. The entire methodology is very user friendly.
  • HubSpot "professors" go out of their way to provide information not necessarily featured on their site, i.e., color zilla

Cons

  • More detailed tutorial on how to get started with social media, i.e. how to set up a Twitter account, follow other subscribers, etc.
  • Training sessions available at their site for in depth, dedicated learning
  • Better LinkedIn functionality
  • Increased leads.
  • Increased brand awareness.
  • Better employee involvement in company online presence.
As time goes on and we development more content, email campaigns, workflows, etc., our leads continue to increase and the conversion rate increases as well. HubSpot provides all of the tools necessary to complete all phases of a successful inbound marketing strategy. It is easy to stay updated with new additions to the inbound marketing methodology using HubSpot.
I believe it is important to have one or more employees dedicated to HubSpot to be sure it is monitored in a timely manner and used to it's greatest potential. All of HubSpot's tools are interrelated and it is important to understand this relationship when developing content. To focus on only a few of the elements, limits your ability to gain as much exposure as possible.

Product Usage

3 - Marketing and sales
2 - Employees willing and interested to learn a new methodology such as HubSpot and use it to it's fullest potential. Those ready to incorporate HubSpot into existing processes and able to interpret metrics and report them to upper management.
  • Gain increased customer base.
  • Increase company and product awareness and how products can solve problems of potential customers.
  • Develop and maintain online presence.
  • Use landing page copy for other applications.
  • Communicate more frequently with existing customers and increase retention rates.
  • Establish company wide participation in creating brand awareness through use of social media.
  • Increased blogging.
  • More and better segmented email campaigns.
  • Create customer lists.

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