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HubSpot Marketing Hub

HubSpot Marketing Hub

Overview

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

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Recent Reviews

Review of HubSpot Marketing Hub

1 out of 10
December 28, 2022
I am the social media manager for a Hubspot affiliate agency. And I regret to say it is completely outdated and it created more problems …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • List management (364)
    8.1
    81%
  • Dashboards (366)
    7.9
    79%
  • Landing pages (362)
    6.2
    62%
  • Email deliverability reporting (363)
    5.9
    59%

Reviewer Pros & Cons

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Pricing

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Free

$0

Cloud
per month

Starter

$50

Cloud
per month (includes 1,000 contacts)

Pro

$890

Cloud
per month (includes 2,000 contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.hubspot.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $50 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7
Avg 7.7

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7
Avg 7.8

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

6.2
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

6.3
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.7
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.3
Avg 7.6
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Product Details

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a growth platform, on a mission to make the world more inbound. The vendor boasts over 64,500 total customers in more than 100 countries presently using HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. With Marketing Hub, HubSpot aims to give companies tools designed to help them Grow Better. HubSpot Marketing Hub is tailored by the vendor to have everything needed to run successful inbound marketing campaigns to keep people interested in a business, and happy to be its customers.

HubSpot Marketing Hub Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.

HubSpot Marketing Hub Video

Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.

HubSpot Marketing Hub Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom
Supported LanguagesEnglish, French, German, Japanese, Portuguese, and Spanish

Frequently Asked Questions

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

HubSpot Marketing Hub starts at $50.

Act-On Software, Adobe Marketo Engage, and Salesforce Marketing Cloud are common alternatives for HubSpot Marketing Hub.

Reviewers rate WYSIWYG email editor highest, with a score of 8.5.

The most common users of HubSpot Marketing Hub are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(2155)

Attribute Ratings

Reviews

(1-25 of 63)
Companies can't remove reviews or game the system. Here's why
Jessica McCann | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • We've been able to do some pretty complex data migrations for our clients who are moving from an old CRM to HubSpot. We've done more field manipulations, data uploads, merges, etc. than most agencies.
  • The integration with Survey Monkey has allowed us to program workflows that nurture contacts based on their survey responses.
  • We've also rewarded contacts based on survey responses using the Survey Monkey integration. For example - if someone completes a survey after an event, they're invited to download the event's presentation as a PDF.
October 04, 2017

Not just for Marketing

Ian Cushion | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Using Hubspot workflows to send terms of business to our customers and gain their acceptance, which feeds back into our CRM, with the entire process being automated.
Mike Rizzo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Page visit alerts have been really cool! When a contact we already know visits a series of pages that we know lead to higher conversion, we alert our team to follow up.
  • The Salesforce integration has been so helpful. We've been able to build out marketing engagement campaigns and assign tasks to our reps who use Salesforce for follow up.
Andrew Driscoll | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Inbound Marketing in general. We never thought we would be able to convert to an inbound method but Hubspot made it easy.
  • Being able to see our prospects and leads activity has been a great feature.
  • Adding a free CRM and Sidekick is a great value add on.
Stephanie Casstevens | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • I love finding new ways to use HubSpot. We've used it to track direct mail campaigns by sending people to landing pages that were tracked in the campaigns tool in HubSpot.
  • We've used smart content to display a different map and address on the contact page to different people based on their location.
  • We decided to only show the app download options to mobile viewers while providing desktop viewers with more information about the app.
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