Overall Satisfaction with HubSpot
Books Tell You Why, Inc. uses Hubspot for its Marketing Automation, e.g., content marketing activities, email management, customer segmentation based on digital body language as well as our Customer Relationship Management, CRM. HubSpot significantly improved our ability to attract visitors and convert them into loyal supporters and customers.
- Ability to understand and leverage the digital body language or vistors
- Facilitation and support in the generation of content that is relevant to our readers.
- Will-not-let-you-fail support organization.
- HubSpot's background, as most Marketing Automation Platforms, is B2B. While we, as an eCommerce platform, can work with most concepts rather successfully, there are B2C specific challenges that HubSpot is still to address, e.g., nurturing of repeat business customers, loyalty schemes
- I wish analytics were stronger and more customizable.
- additional email management functionalities, e.g., send time and frequency optimization based on previously demonstrated opening behaviors, etc.
- Significant growth of visitors from natural search.
- Significantly increased lead generation as well as eCommerce conversion
- facilitation of faster and better, more personalized customer interactions
HubSpot Marketing Hub Feature Ratings
Using HubSpot
HubSpot Implementation
- Implemented in-house
Change management was a big part of the implementation and was well-handled
- Change management from push marketing to inbound marketing
- discipline to generate content on a regular and increasing basis.