Great tool for both marketing and sales.
Updated March 18, 2015

Great tool for both marketing and sales.

Kimberly Burghart | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot

When a company admits it needs help with their sales and marketing, figuring out the next step is hard and in many cases, the idea of change is extremely daunting. Being an account manager at a marketing agency, I see this first-hand with my current customers as well as prospects that come to my agency looking for assistance. I use HubSpot internally as well as for my clients. A good problem businesses sometimes have is redefining the relationship between sales and marketing. It can be a challenge, but when defined, multiple teams and divisions can use the software in concert.
  • Through my own experience with HubSpot, I can confidently and enthusiastically talk about the software because I know how powerful the intelligence of its reporting is, how clean and easy-to-use the interface is, and how seamlessly it integrates with other tools like social media sites, CRM systems, survey applications, and more.
  • WYSIWYG editor could use improvement
  • More workflow functionality
  • More accurate lead data
  • Able to scale back on PPC
In all honesty, HubSpot is more than a piece of software—HubSpot as a company goes above and beyond with their resources, education, and support. When you invest in HubSpot, they invest in you. This is something I have not seen HubSpot's competitors demonstrate to their level.
HubSpot is now a key tool for our marketing and business processes.
Not every business will be a good fit for HubSpot or inbound marketing, but I would say about 90% of the companies I work with are a fit. Businesses with short sales cycles wouldn’t see the greatest impact.