Engaging internal stakeholders through HubSpot
Updated July 13, 2015
Engaging internal stakeholders through HubSpot
Score 9 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with HubSpot
HubSpot has enabled us to elevate digital marketing with our senior executive leadership from the responsibility of one expert to an established process methodology being rolled out globally as the gold standard of how to move to a new vision of digital supported by print. We have the data to prove it in the form of interactions, followers and tangible leads.
- HubSpot has enabled us to elevate digital marketing with our senior executive leadership from the responsibility of one expert to an established process methodology being rolled out globally as the gold standard of how to move to a new vision of digital supported by print. We have the data to prove it in the form of interactions, followers and tangible leads.
- HubSpot has provided onsite training to our budding HubStars. This included direct research with the teams on how they were utilizing it and how this could be improved. They are now working directly to follow-up with those that attended the training.
- I would like to be able to respond to Twitter comments through the HubSpot app on my phone
- I would like to be able to monitor use of hashtags through HubSpot
- Too early to tell yet and SFDC integration will help that with data to prove ROI
Not available
- Landing pages
- Social marketing
- Blogging
Using HubSpot
HubSpot is being led by a global digital marketing communications team. It is supported by local ambassadors in 7 country marketing departments. Leading by example is important. The success of HubSpot is also now of interest to the parent company who are considering expansion across other business areas in the group.
Digitally savy or individuals with a curious technology mind. The system is very intuitive so they do not need to be computer experts! Not all have previous personal experience of blogs or the principles of inbound marketing. They are early adopters, communications and marketers. We have utilized the HubSpot inbound funnel to drive our organizational design and recruiting process.
- ArjoHuntleigh Guidebook
- Stop Pressure Ulcer Day
- HubSpot has enabled the marketing communications team to bring a renewed focus on the target audiences as personas
- A cultural shift from outbound email marketing to seeing email marketing as a mechanism valuable in the conversion phase