I love HubSpot!
July 13, 2015

I love HubSpot!

Alyssa Carrick | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot

HubSpot is used by our marketing department to manage our inbound marketing activities. We use HubSpot to manage our 3 blogs, CTAs, landing pages, social media publishing and monitoring, site page content, campaigns, webinar and event registration and more.

Pros

  • Provides an organized marketing platform that keeps many of our marketing tools in one centralized location.
  • The variety of integrations available for HubSpot makes using multiple marketing tools easy...GoToWebinar, Zapier, Wistia, SurveyMonkey, etc.
  • Provides excellent training materials, industry news, best practices, and customer support.

Cons

  • Social monitoring expanded to more than just Twitter.
  • Workflow enhancements for GoToWebinar integration.
  • Automatic list exports... I would love to be able to select lists that I would like exported and emailed to me on a reoccurring basis
  • Ability to monitor multiple marketing efforts in one location
  • Social media conversion rates
  • Ability to better manage and implement CTAs across our website.
We use Pardot for email marketing. HubSpot seems to have much better reporting, opt-in/opt-out options and a cleaner interface.
If you do not plan to use the HubSpot CRM, make sure to have a sound plan to connect your existing CRM.

HubSpot Marketing Hub Feature Ratings

8.4
WYSIWYG email editor
7
Dynamic content
10
Ability to test dynamic content
9
Landing pages
9
A/B testing
9
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
7.3
Lead nurturing automation
8
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
7
7.5
Calendaring
8
Event/webinar marketing
7
9.0
Social sharing and campaigns
9
Social profile integration
9
9.0
Dashboards
9
Standard reports
9
Custom reports
9
8.0
API
8
Role-based workflow & approvals
7
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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