A HUGE HubSpot Fan
December 11, 2015

A HUGE HubSpot Fan

Melissa Alvares | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot

Our marketing team pretty much has Hubspot open all day. We run all our marketing programs through the tool including our Blog, Email marketing, Landing pages, Social Media and Contact forms. We also use the tool to track our lead nurturing process and measure the success of our programs through the reporting.

Many other teams have started using the tool as well, such as our Sales team, Customer Support team and Customer Success team. I'm pretty sure it won't be long before everyone is using it.
  • The tool is so easy to learn and use. And whenever you are stuck they have incredible training resources and support.
  • The reporting and dashboard is great. You can track success in real time easily which is amazing for showing results to the rest of the organization.
  • It's really easy to schedule your social media posts and link to Hubspot content directly then track leads in the system. Best way to show ROI for social media efforts.
  • I find the email editor not the best tool out there. The fonts and layout sometimes come out odd looking and not the way it looks on the screen.
  • There's a few things around lead scoring and being able to set a MQL back to a lead that's really hard to do in the system. If a qualified lead isn't ready to buy and you want to nurture them again, so can't put them back to 0.
  • It would be great if there were more automatic notifications that could be set up for the contact owners. There are a few standard ones in there, but it would be great to be able to customize the notifications.
  • It's expensive (we have the Enterprise version) but it's well worth the money.
  • We save a ton of time since we've automated so many email campaigns. Also it's so easy to use that the time needed to create emails and landing pages is so much less than other options.
  • We weren't tracking lead conversions before Hubspot, so it's hard to speak to improvements there. But now that we have Hubspot it's going to be much easier to be metric driven going forward.
Out of the other tools that I've used in my career I do find Hubspot the best. It's the easiest to use by a long shot. You give up a bit of the customization and flexibility, but you get a superior product and incredible customer support. Hubspot is truly committed to your success with the tool AND the success of your company overall. That puts them ahead of any company in my opinion.
I think Hubspot is great for everyone

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
4
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
7
A/B testing
Not Rated
Mobile optimization
7
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
6
Data quality management
8
Automated sales alerts and tasks
6
Calendaring
8
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
9
Standard reports
8
Custom reports
Not Rated
API
8
Role-based workflow & approvals
Not Rated
Customizability
3
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
7
Integration with SugarCRM
Not Rated

Using HubSpot

One of the easiest platforms to learn and use. And if you have any problems you are backed by a world-class support team.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Email Workflows
  • Lead Scoring
  • Social Media Publishing
Yes - Great! It amazing to use the app to quickly check your high level marketing stats any where.