HubSpot: Intuitive and Innovative Inbound Marketing Platform
June 29, 2017
HubSpot: Intuitive and Innovative Inbound Marketing Platform
Score 9 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with HubSpot
Today's marketing landscape is awash with new strategies and tools. Hubspot helps our team manage and make sense of our efforts with an intuitive, all-in-one platform that is constantly evolving and improving. Our marketing department uses Hubspot for almost every aspect of digital marketing: Social, Blogging, Email, Segmentation, Landing Pages, Forms, Analytics. Our sales team (who primarily use Salesforce) absolutely love the behavioural insight that comes with new leads and the prospecting tool that gives them visibility into our site traffic.
- Segmentation: Lists are very easy to build quickly.
- Landing Pages: Forms/Landing Pages are very easy to build and analyze.
- Email: Many improvements to email have made it very intuitive to build. Robust testing and personalization features help you take email to the next level.
- Workflows: With the latest update, workflows now visually map out everything from the simplest drip to campaign to the most complicated branched workflows.
- Templates - Unless you are design savvy, you'll rely on templates for email, landing pages. There are lots of third parties with nice templates but more free ones would be nice.
- Reporting - Reporting in Hubspot is good but their beautiful dashboard tool is a paid add-on. This frustrates me because it is the most important/useful function for justifying the expense of Hubspot to execs.
- Integrations - There are some great integrations available (Salesforce is fantastic) but one little function of many of these integrations is that any leads that come in via an external integration (webinars, external CRMs) show up as 'source: offline imports' - this is not helpful when calculating leads from webinars or our support forum.
- We now have great visibility into the ROI of individual campaigns and overall efforts.
There are many great marketing automation platforms and I am always interested in evaluating them. I often find, however, that the competitors' assumptions regarding Hubspot's capabilities (or lack thereof) are misinformed or simply wrong. I have seen interesting features in competitive products but in my experience, Hubspot does everything and usually more than its nearest competitors.
100,000 to 250,000