TrustRadius
HubSpot - All-in-one marketing platform
https://www.trustradius.com/marketing-automationHubSpotUnspecified8.31438101
Dan Briscoe profile photo
October 18, 2017

HubSpot - All-in-one marketing platform

Score 9 out of 101
Vetted Review
Verified User
Review Source

Software Version
Enterprise

Overall Satisfaction with HubSpot

We use HubSpot as a marketing automation platform across our marketing department. On any given day, we probably have 10 - 15 people using various parts of the software. We use it for email, lead nurturing, lead scoring, persona segmentation, analytics and reporting, paid ads reporting, blogs, landing pages, CTA, A/B testing for small things like email and CTAs, keyword research, and more. We have HubSpot integrated with our other main tools in marketing including Brightcove, Salesforce, and WordPress as our CMS.
  • HubSpot is an excellent comprehensive marketing automation platform for a small to medium-sized company.
  • The email capabilities in HubSpot are simple to use and they offer good analytics and list capabilities.
  • The reporting capabilities for HubSpot are some of the easiest we have. We use Google Analytics and a few other tools like Mixpanel, CrazyEgg, and SFDC, but HubSpot reports are very intuitive.
  • The forms software was a little limited if you don't do custom CSS work, but I believe this has improved. We are now able to produce good-looking landing pages and forms.
  • Some of the HubSpot emails are not as mobile-responsive as I would like them to be, but this could be user-error on our part.
  • HubSpot used to have limited integrations but they are adding to those every month and now all of our major technologies we use integrate well.
  • We've quadrupled leads since starting to use HubSpot
  • Our revenue has tripled over the past 5 years that we've used HubSpot to drive more leads.
  • Organic traffic has increased by 50% using the tools in HubSpot.
HubSpot does a number of marketing activities all in one, easy platform. We can do things like email, blog, lead nurturing, keyword research, reports, buyer personas, etc.
I think HubSpot works well for small- to medium-sized businesses. It has a comprehensive set of tools that can run much of the sales and marketing automation that is needed for this size of business. I'm not as familiar with Marketo, Eloqua, and Pardot and other marketing automation platforms, but I like the value I get out from HubSpot. I also like all of the implementation partners that HubSpot works with who have been able to come in and help us with our marketing.

HubSpot Feature Ratings

WYSIWYG email editor
9
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
9
A/B testing
9
Mobile optimization
8
Email deliverability
8
List management
9
Triggered drip sequences
9
Lead nurturing
9
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
9
Social profile integration
Not Rated
Dashboards
10
Standard reports
9
Custom reports
8
API
9
Role-based workflow & approvals
10
Customizability
8
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated