We use HubSpot as a marketing automation platform across our marketing department. On any given day, we probably have 10 - 15 people using various parts of the software. We use it for email, lead nurturing, lead scoring, persona segmentation, analytics and reporting, paid ads reporting, blogs, landing pages, CTA, A/B testing for small things like email and CTAs, keyword research, and more. We have HubSpot integrated with our other main tools in marketing including Brightcove
, Salesforce, and WordPress
as our CMS.