Overall Satisfaction with HubSpot
Probably too many to mention here, however, Hubspot has helped us to measure marketing in a way that we hadn't been able to do previously. It has helped us measure the effectiveness of emails, web pages, landing pages and our keyword strategy.
It has also helped the sales team by automating key tasks and also allocating leads more effectively than Salesforce could on its own. This has brought the marketing and sales teams closer together and improved both collaboration and alignment across the two teams.
We have also extended its use to help our customer service teams with the distribution of key customer emails such as welcome packs. And our IT team is now looking into how it can be extended to help other departments and increase automation across the business.
- The breadth of functionality and how this functionality can be applied to departments outside marketing to help streamline processes and increase automation of time-consuming, yet mundane tasks.
- Being able to have our team all working within the same piece of software, improves collaboration and increases efficiencies.
- The level and flexibility of support is also outstanding with a number of huge knowledge bases and online technical support who can answer your questions first time almost all the time.
- Innovation - the amount and frequency of new functionality that is added and that is useful and easy to use.
- The workflows have been much improved, but there are still some limitations to their size, which can lead to linking workflows to other workflows and not being able to loop in order to end a workflow.
- The reporting add-on is not intuitive and takes a long time to get to grips with.
- 99% of time Hubspot's functionality meets our business needs. Which, in a way, makes the 1% when it doesn't even more frustrating!
- Increased efficiency across the marketing team
- Improved reporting on marketing activities
- Improved automation across different departments
HubSpot Marketing Hub Feature Ratings
Using HubSpot
- Website
- Marketing Automation
- Blogging
- Social
- Using Hubspot workflows to send terms of business to our customers and gain their acceptance, which feeds back into our CRM, with the entire process being automated.
- Closer Salesforce integration
Evaluating HubSpot and Competitors
- Product Features
- Product Usability
- Product Reputation
HubSpot Support
Pros | Cons |
---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support cares about my success Quick Initial Response | None |
Using HubSpot
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using | None |
- Webpage creation
- Email creation
- Blogging
- Reporting is not intuitive
- Workflows could be improved to enable more complex flows