Item: HubSpot Marketing Hub
Rating: 10
Author: Fes Askari

Use Cases and Deployment Scope

We use HubSpot in our agency to manage all of our Sales & Marketing activities. HubSpot is a great way to align teams so that everyone has a clear view on the data we have available on prospects and customers.

This means we can create strategies and content with a clear understanding of what is resonating with our contacts and customers.

Pros and Cons

HubSpot provides centralised management of contact information and insights for the whole business to access, in a very user-friendly way.
HubSpot delivers a solid set of tools both for the Sales and Marketing teams, along with some of the best training and support in the market to drive value from these tools and processes.
HubSpot integrates other tools and services really well, so we can keep data in one place
We have a great relationship with the team at HubSpot as well as the ecosystem of supporting vendors and customers. There are numerous groups and educational resources to support HubSpot and learn about inbound marketing.

HubSpot has grown the number of tools it offers so keeping pace with these can take some effort, but you don't have to do everything at one! Start with the basics and see some great results.

Return on Investment

HubSpot has helped our agency grow 50%+ in revenue year-on-year
The blog saw a 1271% increase in traffic

Alternatives Considered

Drift and Salesforce Lightning

HubSpot is a great tool that integrates with 3rd party apps like drift Salesforce. You can use these products together or just use HubSpot. HubSpot offers a great user experience (and by great I mean it's quite easy to learn).

HubSpot acts as the central system for a number of other tools and it's API is very good for integrations with other tools, which is why it's so powerful.

Number of Contacts (List Size)

Less than 10,000

Using HubSpot Marketing Hub for B2C or B2B marketing

B2B

Other Software Used

Drift, Vidyard, Slack

Likelihood to Recommend

HubSpot is great for businesses seeking to accelerate growth and require an easy way to manage data, marketing and sales in one place.

However, some versions of HubSpot may be too expensive for a start-up, so there are packages such as free and basic to support them.

The key to getting value from HubSpot as the technology platform is understanding the value of an inbound marketing and sales approach. This may mean you need to pivot some of your processes to become more buyer-focused, which will deliver you a greater business benefit in any case!

HubSpot for Sales and Marketing team - everything in one place!

Software Version

Overall Satisfaction with HubSpot