Always Impressed by HubSpot and its progressive changes
Updated October 14, 2018

Always Impressed by HubSpot and its progressive changes

Christine Austin | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Software Version

Enterprise

Overall Satisfaction with HubSpot

Our organization uses HubSpot's platform to not only manage our own website, its traffic, leads and contacts, but also our clients. It allows us to easily keep all of the website's goals as well as email marketing, content offers, and social media distribution in one central location. As an inbound marketing agency, the CRM helps us in achieving the goals our clients want and showing exactly how we progress towards them.
  • HubSpot's WYSIWYG interface makes it easy for those who aren't web experts to edit content and modules on website pages/landing pages/blogs without assistance.
  • The workflow tool allows HubSpot's users to make powerful automation sequences that would otherwise take people forever to complete or manage manually.
  • Their analytics allow you to get a comprehensive overview of how your website, CTAs Blog, and LPs are preforming, how close you are to hitting your goals, and tips that will help you reach them if you fall short.
  • Would like to see the ability to make more customized RSS email templates, the current set up is a bit restricting.
  • Would like to see some further integrations with tools such as Hotjar so people can better monitor user behavior within the platform and track it.
  • Would like to see some more flexibility for editing specific blog pages if there is custom functionality people want to use. Currently the only workaround for this is to put it into the template that's across all blogs pages, which can be difficult to work with at times.
  • Traffic and leads might be great, although it can sometimes be a struggle to get those leads to become sales qualified.
Making some website and throwing it online isn't going to directly give you very profitable results on its own. You need to understand what type of people you want to attract what their issues and pain points are, and how your organization is going to help solve for those. Software like Squarespace will get you the website, but not help you understand your buyer personas. WordPress may have add-ons, but who wants to search for the tools they want and integrate them later? HubSpot allows you to keep all your data in one location where everything interconnects with on another so you can better understand what tactics you need to use to grow your business.
HubSpot is well suited for medium sized organizations who are really trying to push their awareness across the web and are looking for one tool that has the ability to do it all. While the price might be a bit high, the value businesses will get out of it will help compensate for the cost.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
8
Landing pages
9
A/B testing
9
Mobile optimization
8
Email deliverability reporting
8
List management
9
Triggered drip sequences
Not Rated
Lead nurturing
10
Lead scoring and grading
9
Data quality management
10
Automated sales alerts and tasks
Not Rated
Calendaring
10
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
9
Standard reports
8
Custom reports
8
API
Not Rated
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using HubSpot

35 - Managing client services website metrics, SEO, social, keywords, list management, you name it. The software is used in all aspects to improve their online presence. The same goes for the marketing team.
25 - As a Inbound Marketing Agency, we have our entire team using and many areas of HubSpot thats possible to make sure we are getting the most out of the investment not only for our team, but for the clients we work with as well.

People using it should be tech savvy enough to learn the nuances of the platform. But, It will be a challenge for someone to master the entire platform.
  • Creating custom dashboard to monitoring your marketing efforts across your website, your emails, etc.
  • Managing the deals you have in your pipeline so you can get accurate views into whats where, what the projected revenue is, and how many of those deals and closing vs how many are lost.
  • Blogging on HubSpot has been one of the most critical ways we have increased our traffic, so being able to analyze on a individual level what articles are doing good/which ones aren't has been huge in improving ones with the potential to rank higher.
  • Hooking it up with the framework we use to build websites, so our websites can be created that much faster and perform more optimally.
  • Looking to see how the software can be applied to E commerce companies easier since those sites tend to have tons of pages, it can be hard to manage them all on a platform like HubSpot