TrustRadius
Hubspot is a joy for inbound marketers
https://www.trustradius.com/marketing-automationHubSpotUnspecified8.31438101
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November 12, 2018

Hubspot is a joy for inbound marketers

Score 8 out of 101
Vetted Review
Verified User
Review Source

Software Version
Enterprise

Overall Satisfaction with HubSpot

HubSpot is used to manage all sales and marketing operations. We use the HubSpot CRM to manage sales contacts and push through deals. We also deploy the marketing tools to manage workflows, send marketing emails, create forms and manage content. It has helped us to improve productivity, upgrade our marketing processes and clean our database.
  • It is easy to implement and manage workflows.
  • HubSpot provides clear and comprehensive email marketing reporting.
  • You can use cross-object data to create lists of contacts (e.g. show me contacts who work at companies based in Poland).
  • I find it confusing and difficult to set up sales reports.
  • You can't merge deals together in the CRM.
  • It's expensive and they break up features into add-ons... the costs add up.
  • HubSpot has enabled us to replace a number of other marketing tools - everything can be managed in one place, with one price.
  • It has reduced the time we spend to analyze our email marketing - it has automated a lot of manual processes.
  • It offers an A/B function for email marketing, which we use to improve our open and click rates.
HubSpot is a marketing platform (with a free and adequate CRM platform). If you are a medium-sized business, it will give you the basic CRM functionality you need and you will have access to world-class marketing tools - all in the same place. HubSpot beats Dynamics if you market to customers through inbound and content marketing.
HubSpot is well suited to a company that relies on digital marketing and is looking to automate their processes. It provides all of the tools you need in one place and they are easy to use and well-integrated. However, it's less appropriate for a sales-focused organization because the CRM lacks advanced functionality.

HubSpot Feature Ratings

WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
8
Landing pages
6
A/B testing
8
Mobile optimization
8
Email deliverability
7
List management
7
Triggered drip sequences
9
Lead nurturing
8
Lead scoring and grading
6
Data quality management
6
Automated sales alerts and tasks
5
Calendaring
6
Event/webinar marketing
Not Rated
Social sharing and campaigns
8
Social profile integration
8
Dashboards
7
Standard reports
6
Custom reports
6
API
8
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated