TrustRadius
Simple, powerful marketing automation for small and medium businesses
https://www.trustradius.com/marketing-automationHubSpotUnspecified8.31442101
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January 08, 2019

Simple, powerful marketing automation for small and medium businesses

Score 9 out of 101
Vetted Review
Verified User
Review Source

Software Version
Enterprise

Overall Satisfaction with HubSpot

We purchased HubSpot to assist with graduate program marketing. It makes our communications team more agile, giving us the ability create emails and webpages without assistance from our web team. Though we're underutilizing its marketing automation capabilities—e.g., executing campaigns based on visitors' activity on our website—its email workflow has saved a lot of time and guaranteed faster responses to prospects.
  • The UI is great—very easy to learn and use!
  • Data refreshes quickly, setting apart HubSpot from other similar software I’ve used.
  • Add-ons and tie-ins to Google Ads, Facebook Ads, etc. are simple and powerful.
  • HubSpot is overly dependent on lists for marketing automation. Managing so many lists in the system has become unwieldy and messy.
  • There aren’t enough organizational tools within HubSpot, so it becomes challenging to navigate after only a few months of use.
  • Integration with other tools isn’t always easy, so it may be preferred for organizations that want to use HubSpot for everything: marketing automation, CRM, etc.
  • Our marketing and communication team produced more new webpages and email than with previous tools.
  • Our landing pages built in HubSpot did not perform adequately to justify the cost. (I accept the possibility of user error!)
  • Onboarding was quick and easy—no time wasted there!
HubSpot is more lightweight than Salesforce and Pardot, but also easier to use and manage. While I've found Pardot to be highly unreliable, HubSpot's performance never disappointed—for what it is. Again, it's a simpler tool, but sometimes that's all that's needed. For a small or medium business with a simpler product line, I would choose HubSpot over Salesforce every time.
HubSpot makes it easy to collaborate in small teams, but may be overly simplistic for large organizations. Similarly, the challenges I encountered while attempting to integrate with other systems make me think that its sweet spot is small and medium businesses. I expect that companies with complex product lines would also be limited by HubSpot.

HubSpot Feature Ratings

WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
10
Landing pages
9
A/B testing
10
Mobile optimization
10
Email deliverability
10
List management
8
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
7
Calendaring
7
Event/webinar marketing
7
Social sharing and campaigns
8
Social profile integration
8
Dashboards
7
Standard reports
8
Custom reports
6
API
8
Role-based workflow & approvals
7
Customizability
9
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
8