Simple, powerful marketing automation for small and medium businesses
January 09, 2019
Simple, powerful marketing automation for small and medium businesses
Score 9 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with HubSpot
We purchased HubSpot to assist with graduate program marketing. It makes our communications team more agile, giving us the ability create emails and webpages without assistance from our web team. Though we're underutilizing its marketing automation capabilities—e.g., executing campaigns based on visitors' activity on our website—its email workflow has saved a lot of time and guaranteed faster responses to prospects.
- The UI is great—very easy to learn and use!
- Data refreshes quickly, setting apart HubSpot from other similar software I’ve used.
- Add-ons and tie-ins to Google Ads, Facebook Ads, etc. are simple and powerful.
- HubSpot is overly dependent on lists for marketing automation. Managing so many lists in the system has become unwieldy and messy.
- There aren’t enough organizational tools within HubSpot, so it becomes challenging to navigate after only a few months of use.
- Integration with other tools isn’t always easy, so it may be preferred for organizations that want to use HubSpot for everything: marketing automation, CRM, etc.
- Our marketing and communication team produced more new webpages and email than with previous tools.
- Our landing pages built in HubSpot did not perform adequately to justify the cost. (I accept the possibility of user error!)
- Onboarding was quick and easy—no time wasted there!
HubSpot is more lightweight than Salesforce and Pardot, but also easier to use and manage. While I've found Pardot to be highly unreliable, HubSpot's performance never disappointed—for what it is. Again, it's a simpler tool, but sometimes that's all that's needed. For a small or medium business with a simpler product line, I would choose HubSpot over Salesforce every time.
10,000 to 25,000