HubSpot scales with your business
August 29, 2019
HubSpot scales with your business
Score 9 out of 10
Vetted Review
Verified User
Software Version
Free
Overall Satisfaction with HubSpot
We leverage the HubSpot platform to better optimize and track user behavior in our inbound marketing channels. It's one of our primary vendors that we utilize and has helped us set up landing pages and lead gen flows quickly and easily. The amount of value they provide even on their free tier allows small business to get up and running like a much larger company fast. And they provide additional functionality as you grow, so when you're able to spend a little (or a lot) to expedite your early growth they scale very well.
- Landing Pages - really easy to set up and flexible enough to test variations quickly. You can see what's working and what's not without spending a lot of time or money.
- Email collection - it's essential we're able to collect email leads and they have a number of solutions that allow us to accomplish this.
- Content Strategy - developing content is hard enough so being able to see what content is performing for us is essential and HubSpot's analytics really help make winners very clear.
- Integrations - the number of native integrations are good but are limited. Using a connecting tool is necessary if you're using anything outside of their integrations.
- Cost - obviously there is different levels each of which has unique costs. If you move up a level to early you may be paying for features you don't fully utilize and pay more then you really need to be.
- No Landing Page access on free plan - for first time customers it would be great to provide at least 1 free landing page to let new users get acquainted with the tool.
- Increased numbers of collected warm leads
- Automated much of the data flow of collected user info
- Analytics provided has greatly increased ability to test variations and optimize offers/content
HubSpot offers a great low/no cost option to get started with several channels and grow leads quickly. It's easier to set up than some of its competitors and can be managed by a small team. Eventually as a company grows and adds to the team another platform may be required but it can definitely be used indefinitely by a company and scale with its growth.
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