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Hubspot is a great tool for SMB's
August 29, 2019

Hubspot is a great tool for SMB's

Angela Lyons, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot

Hubspot is used across our organization in Sales, Customer Support and Marketing. Sales Team uses it to follow up on renewal accounts, as well as track daily sales made. The Customer Support team uses it to take inbound support requests and respond via email. In addition, we have implemented customer surveys and the knowledge base. Marketing uses Hubspot for landing pages, blog, forms, and email marketing.
  • Landing pages. Super easy to make using HubSpot templates. Templates themselves are also relatively easy to develop.
  • Drip/Nurture email campaigns. Easy to set up and maintain.
  • Reports and Dashboards are easy to implement and useful.
  • Despite the fact that Hubspot allows you to have multiple domains, for example, landing pages for two or more domains along with an email from those domains, it only allows for one subscription domain. So, if you don't want to share your domain info between domains, there is no way to have an email subscription page.
  • Domain issue also applies to the knowledge base. Only one knowledge base allowed in your account. So if you have multiple domains, you can't have multiple knowledge bases.
  • Can't A/B test emails in automated email sequences, only email blast deployments.
  • Hubspot has allowed us to develop dashboards that have given us better insight into our sales number.
  • Using the marketing dashboard, I was able to see when leads from our Google Ads were tanking and immediately begin an investigation into the issue.
  • Using reports from other departments, I could determine how good my Ads leads were and whether to pursue additional display campaigns, etc.
My personal ranking for marketing automation is 1) Marketo, 2) Hubspot and 3) Eloqua. Hubspot is great for small businesses and even medium-sized business. Once you reach 500 or more, you're probably going to want Marketo. I wouldn't recommend Eloqua to any business that can't dedicate a 10 person team to figuring out how to use it effectively.
25,000 to 100,000
Both
SpyFu, Marketo, Outreach
Hubspot is great if you have one domain. It's easy to learn, easy to implement and intuitive. If you have multiple domains for different lines of business it isn't as useful. Also, the more contacts in your database, the more you pay. Most of the marketing automation tools are this way, but even small business can have many contacts and that price can add up quickly.

HubSpot Marketing Hub Feature Ratings

8.0
WYSIWYG email editor
10
Dynamic content
4
Ability to test dynamic content
5
Landing pages
10
A/B testing
3
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
8.3
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
5
Automated sales alerts and tasks
Not Rated
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
5.0
Social sharing and campaigns
5
Social profile integration
5
10.0
Dashboards
10
Standard reports
10
Custom reports
10
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using HubSpot

9 - Sales, Customer Support and Marketing
1 - No special skills are required. Must be technically savvy.
  • Email Blasts and Landing Pages
  • Email Nurture
  • Customer Support
  • Knowledge Base
  • Full Sales Team utilizing CRM for sales lifecycle
It's useful to our business. It is reasonably priced. It does what we need. Support is excellent.

HubSpot Support

Timely and helpful, I have no complaints about Hubspot's support team.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Slow Initial Response
No - It's not necessary. We don't need support that often, and when we do, regular support is timely and helpful.