Item: HubSpot Marketing Hub
Rating: 8
Author: Damini Gandhi

Use Cases and Deployment Scope

We use HubSpot for marketing automation activities like email campaigns, drip campaigns etc. It is a one-stop shop for all our marketing activities, including social media marketing campaigns.

Pros and Cons

Email workflows
GDPR compliance
Third party integration
Landing page design
Hubspot academy and certification

Social media integration and monitoring missing
Workflows are difficult to understand at times
Slightly premium pricing, for enterprise

Return on Investment

Detailed reporting insights
Timely Alerts abd notifications
Auto hygeine maintenance
Good customer service

Alternatives Considered

After having demos from a couple of local CRM vendors we decided to go ahead with Hubspot as it has good features, reliability and customer support

Key Insights

Do you think HubSpot Marketing Hub delivers good value for the price?

Yes

Are you happy with HubSpot Marketing Hub's feature set?

Yes

Did HubSpot Marketing Hub live up to sales and marketing promises?

Yes

Did implementation of HubSpot Marketing Hub go as expected?

Yes

Would you buy HubSpot Marketing Hub again?

Yes

Other Software Used

Mailchimp, Google Ad Manager, Google Analytics

Usability

8 out of 10 as it is overall a valuable addition to the Marketing team if handled efficiently on a daily basis.

Support Rating

Customer support helps us quickly and mostly available 24/7. Easy to raise tickets and get solutions to your problem.

Likelihood to Recommend

It is an awesome solution for marketing automation except for social media monitoring part. If those integrations are achieved, then it will become a complete marketing full-stack solution.

One stop Marketing automation tool

Software Version

Overall Satisfaction with HubSpot Marketing Hub