One stop Marketing automation tool
January 13, 2021

One stop Marketing automation tool

Damini Gandhi | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot Marketing Hub

We use HubSpot for marketing automation activities like email campaigns, drip campaigns etc. It is a one-stop shop for all our marketing activities, including social media marketing campaigns.
  • Email workflows
  • GDPR compliance
  • Third party integration
  • Landing page design
  • Hubspot academy and certification
  • Social media integration and monitoring missing
  • Workflows are difficult to understand at times
  • Slightly premium pricing, for enterprise
  • Detailed reporting insights
  • Timely Alerts abd notifications
  • Auto hygeine maintenance
  • Good customer service
After having demos from a couple of local CRM vendors we decided to go ahead with Hubspot as it has good features, reliability and customer support

Do you think HubSpot Marketing Hub delivers good value for the price?

Yes

Are you happy with HubSpot Marketing Hub's feature set?

Yes

Did HubSpot Marketing Hub live up to sales and marketing promises?

Yes

Did implementation of HubSpot Marketing Hub go as expected?

Yes

Would you buy HubSpot Marketing Hub again?

Yes

8 out of 10 as it is overall a valuable addition to the Marketing team if handled efficiently on a daily basis.
Customer support helps us quickly and mostly available 24/7. Easy to raise tickets and get solutions to your problem.
It is an awesome solution for marketing automation except for social media monitoring part. If those integrations are achieved, then it will become a complete marketing full-stack solution.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
7
Landing pages
9
A/B testing
7
Mobile optimization
8
Email deliverability reporting
9
List management
10
Triggered drip sequences
9
Lead nurturing
9
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
9
Calendaring
Not Rated
Event/webinar marketing
8
Social sharing and campaigns
8
Social profile integration
Not Rated
Dashboards
9
Standard reports
7
Custom reports
9
API
8
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
8