Influitive hits the sweet spot for driving customer advocacy
Updated November 30, 2023

Influitive hits the sweet spot for driving customer advocacy

Jon Ashley | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Influitive

You cannot get anything better than Influitive. We use Influitive as our global customer advocacy platform, to drive advocacy acts via our customers across our business. As a SaaS platform, we use Influitive as a single customer community, which makes it easier to administer whilst giving customers an amazing experience, helping us to gain a share of voice, improved perception, and trust.
  • Simple administration through a single platform.
  • Easy to use and understand.
  • Excellent technical support.
  • Innovative
  • Reports are comprehensive but too complicated to administer
  • The rewards admin is very poor
  • Increased review yield.
  • Scaled, automated and improved our reference program.
  • Direct access to customers through activities they really enjoy.
CSM was appointed pretty much immediately who helped us with getting more from the platform. That was a great move and so pleased, as we learnt more from our CSM about the platform than we did from help text. The platform has so many facets to it, it would be impossible to learn best practices without guidance from someone who has deep experience of the platform.
It's very easy and intuitive to track customer activity in Influitive especially through the initial interface which provides a summary of activity per advocate, where you can then deep dive into the advocate's profile and activity in more detail. Internal requests are largely handled through a form, completed by anyone who wants to use the platform to gain access to our advocate community.
We looked at Crowdvocate and Advocately. I would say that Influitive is by far the most mature and feature-rich program and is constantly being updated through direct feedback that users of the solution provider. The platform has come a long way since its inception, and there have been some really useful updates in response to user demand.

Do you think Influitive delivers good value for the price?


Are you happy with Influitive's feature set?


Did Influitive live up to sales and marketing promises?


Did implementation of Influitive go as expected?


Would you buy Influitive again?


Influitive is perfect for organizations that want to drive a community approach with customers that fosters closer relationships and mixes business asks with a balance of fun. The other options are that Influitive can be used in other scenarios, such as an employee or partner advocacy hub as alternatives to purely being about the customer.

Using Influitive

20 - Advocacy Marketing Managers mainly use the solution who act as community administrators, although from time to time the app is opened up to internal teams to use and see how we use the platform. If we're talking customers then this target is always changing as we recruit more and more into the program and engage them.
3 - The great thing about Influitive is there is no real support overhead on the community admins. Being a SaaS platform, you simply are an administrator of the platform and that means there are no technical support skills required. You can however become a certified administrator of Influitive by undertaking the available training in the Influitive University.
  • Driving reviews, references and referrals
  • Improving customer loyalty
  • Driving better customer engagement
  • Presenting educational opportunities
  • Giving advocates unique opportunities to get involved with
  • There are moves to roll out Influitive to employees
  • We have seen opportunities to take customers on journeys to the cloud
  • Influitive can also be used for partners
  • Employee engagement
  • Environmental and sustainability opportunities
  • Rebrands
Once you start using Influitive you'll see many benefits including a deeper level of engagement with customers who really enjoy the platform. By balancing fun activities with business related ones, over time your customers will use the platform as the first point of reference over and above any online repositories you may have. You are creating engaging and more emotive connections with customers.

Evaluating Influitive and Competitors

Yes - It wasn't really replaced, it was in addition to Reference Edge.
  • Cloud Solutions
  • Scalability
  • Integration with Other Systems
  • Ease of Use
No, our process was sound and all shortlisted vendors were given equal opportunity to present and pitch.

Influitive Implementation

It went very smoothly, but we used a third party to help us implement.
Change management was a big part of the implementation and was well-handled

Influitive Support

Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
Yes - The bug I reported was immediately responded to with a resolution the same day!
Yes, when a bug that the Influitive team were unable to replicate, they worried with me, and watched me replicate the bug live on my system. Once they had seen what was happening they investigated on their back end and found it was a unique-to-us bug. They quickly identified the issue, and fixed it pretty much the same day!

Using Influitive

It's a great platform, it can sometimes be a bit confusing to find where a certain menu or feature is when administering the platform, as there seem to be two different menu systems.
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn
Feel confident using
  • Creating a challenge
  • Viewing completed challenges and the points system
  • Rewards system is poor.