Influitive is huge disappointment after JigSaw acquisition
My company has been using Influitive for the past two years to manage our customer advocacy program. It helps us provide a centralized …
Overview
What is Influitive?
AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As…
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What is Influitive?
AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As they complete…
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- No setup fee
For the latest information on pricing, visithttps://influitive.com/pricing
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- Premium Consulting/Integration Services
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Product Details
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- Competitors
- Tech Details
- FAQs
What is Influitive?
Influitive allows companies to build a community and invite customers to complete challenges, referrals, product reviews, social media posts, and more. As community members complete these personalized challenges—which can be targeted to groups or individuals—they automatically earn points, badges, and levels to redeem professional perks and privileges. Influitive aims to enable businesses to easily visualize and report on all activities completed and the ROI of those activities, while integrating with the user's CRM and marketing automation platform to guide members through the entire customer journey.
The Influitive family also includes Upshot, which is designed to allow users to produce ungated customer stories easily.
The Influitive family also includes Upshot, which is designed to allow users to produce ungated customer stories easily.
Influitive Features
- Supported: Issue challenges to get feedback, references and more
- Supported: Complete referral management
- Supported: Build community through discussions
- Supported: Easily report on activities within your Hub
Influitive Screenshots
Influitive Video
Want to learn more about Influitive?
Visit https://influitive.com
Influitive Integrations
Influitive Competitors
- TechValidate
- Firstup (Dynamic Signal + SocialChorus)
- Amplifinity
- Next Bee
- Get Ambassador
Influitive Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Mobile Web |
| Supported Languages | English, French, Spanish, Italian, Portuguese, Japanese, Korean, Chinese (Simplified) |
Frequently Asked Questions
AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As they complete challenges, advocates gain points, badges and levels which can be used for a variety of perks and privileges.
TechValidate, Firstup (Dynamic Signal + SocialChorus), and Amplifinity are common alternatives for Influitive.
Reviewers rate Availability and Online Training highest, with a score of 10.
The most common users of Influitive are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
(207)Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
November 30, 2023
Influitive hits the sweet spot for driving customer advocacy
Score 10 out of 10
Vetted Review
Verified User
You cannot get anything better than Influitive. We use Influitive as our global customer advocacy platform, to drive advocacy acts via our customers across our business. As a SaaS platform, we use Influitive as a single customer community, which makes it easier to administer whilst giving customers an amazing experience, helping us to gain a share of voice, improved perception, and trust.
- Simple administration through a single platform.
- Easy to use and understand.
- Excellent technical support.
- Innovative
- Reports are comprehensive but too complicated to administer
- The rewards admin is very poor
- Increased review yield.
- Scaled, automated and improved our reference program.
- Direct access to customers through activities they really enjoy.
It's very easy and intuitive to track customer activity in Influitive especially through the initial interface which provides a summary of activity per advocate, where you can then deep dive into the advocate's profile and activity in more detail. Internal requests are largely handled through a form, completed by anyone who wants to use the platform to gain access to our advocate community.
We looked at Crowdvocate and Advocately. I would say that Influitive is by far the most mature and feature-rich program and is constantly being updated through direct feedback that users of the solution provider. The platform has come a long way since its inception, and there have been some really useful updates in response to user demand.
20
Advocacy Marketing Managers mainly use the solution who act as community administrators, although from time to time the app is opened up to internal teams to use and see how we use the platform. If we're talking customers then this target is always changing as we recruit more and more into the program and engage them.
3
The great thing about Influitive is there is no real support overhead on the community admins. Being a SaaS platform, you simply are an administrator of the platform and that means there are no technical support skills required. You can however become a certified administrator of Influitive by undertaking the available training in the Influitive University.
- Driving reviews, references and referrals
- Improving customer loyalty
- Driving better customer engagement
- Presenting educational opportunities
- Giving advocates unique opportunities to get involved with
- There are moves to roll out Influitive to employees
- We have seen opportunities to take customers on journeys to the cloud
- Influitive can also be used for partners
- Employee engagement
- Environmental and sustainability opportunities
- Rebrands
Yes
It wasn't really replaced, it was in addition to Reference Edge.
- Cloud Solutions
- Scalability
- Integration with Other Systems
- Ease of Use
No, our process was sound and all shortlisted vendors were given equal opportunity to present and pitch.
- Implemented in-house
No
Change management was a big part of the implementation and was well-handled
- Learning curve!
yes
Yes
The bug I reported was immediately responded to with a resolution the same day!
Yes, when a bug that the Influitive team were unable to replicate, they worried with me, and watched me replicate the bug live on my system. Once they had seen what was happening they investigated on their back end and found it was a unique-to-us bug. They quickly identified the issue, and fixed it pretty much the same day!
- Creating a challenge
- Viewing completed challenges and the points system
- Rewards system is poor.
Yes, but I don't use it
We use Influitive to connect with our most passionate customers as a way to help them: connect with us as a company; connect with each other; discover a variety of resources that can help them in their roles; and easily share their love of our product with others. Our Influitive instance lives within Product but is leveraged by individuals across the company on a global scale. At the highest of levels, it allows us to develop better genuine relationships with our customer base.
- Connection: People want to connect in meaningful ways, but discovering how to make those connections isn't always easy. Influitive has a variety of solutions that can not only bring people closer together, but more importantly, allow organizations to do it in a very genuine, human way.
- Give Knowledge: I haven't seen another solution that enables organizations to so easily share knowledge with customers. The Influitive interface gives administrators a lot of flexibility to serve up different types of content to meet the different personas/personalities of their customer base. This ability keeps engagement high and is a personalized way to deliver e-books, white papers, videos, etc. customers actually want to see.
- Share Rewards: Everyone likes a bit of thanks! Influitive, again, makes it easy to deliver prizes/pieces of gratitude to customers. Thoughtful, meaningful gifts that make a difference for any organization are just a few clicks away!
- I would LOVE it if Influtive connected their customers more to each other through a variety of ways, both inside and outside of their own advocacy program.
- The biggest ROI, in my opinion, comes from the relationships built within the Influitive platform. These have demonstrated their worth at my organization time and time again through faster renewal rates, adoption of new products, references that lead to new products, product suggestions, etc.
We use Influitive for our customer advocacy program, which is, in and of itself, a fabulous community. The software makes it really easy to get to know community members, as well as allow community members to get to know each other. If you're a creative community manager, there are a million ways you can use Influitive to build community. But just like anything, to be successful, you also need to implement strategy and best practices.
- Khoros Communities (Formerly Spredfast + Lithium)
We use Influitive for our closed customer advocacy program and Khoros for our open discussion-based community. Two different communities...two different software solutions. Each one best fits the ultimate goals of the community.
3
We all work on the Community team within Product.
3
Sr. Manager - Oversees the strategy for the customer advocacy program
Community Specialist - Oversees the day-to-day management of the customer hub
Community Specialist - Oversees the day-to-day management of the partner hub
Community Specialist - Oversees the day-to-day management of the customer hub
Community Specialist - Oversees the day-to-day management of the partner hub
- Connecting customers to each other in strategic ways
- Connecting customers to the org in strategic ways
- Showing customer appreciation through rewards, etc.
- We use their rewards capabilities to get donations to charities - $7,400 donated thus far from customers
- We build meaningful relationships with customers, which turn them into loyal fans of the org.
- We make ways for Jamf Heroes to show their involvement in the program on their LinkedIn -- a sign of their Jamf expertise.
- Leveraging challenges to help influence the product roadmap
- Helping Jamf break into new geographies
- Allowing customers to get to know Jamfs even more
No
- Price
- Product Features
- Product Usability
Obviously whatever we use needs to be cost effective. But the feature set is incredibly important with any purchase, because there's no point in buying something that doesn't have the tools that will allow you to accomplish your goals. Also, it needs to be easy to use. If it's a challenge to complete certain tasks, there's no point in having it.
I'd want to chat with other Influitive users a bit more before purchasing. I'd also want to see the product in action more than a couple quick demos. This deeper look would enable me to know if it could do everything I needed. With that said, when purchasing Influitive, I didn't have a solid sense of what I needed, so the selection process was adequate. Now I'd be much harder to please.
- Implemented in-house
Change management was minimal
- We had issues with how things plugged into Salesforce.
- Some expected behaviors from Influitive were not expected on our side.
- We had a bit of trouble figuring out how to have Influitive show up in our Salesforce instance.
I didn't know Influitive has premium support.
Yes
It was! I really feel that every time I report a bug, Influitive jumps on it to get it resolved.
Recently, when we encountered a bigger issue than we expected on our side (and were up against a timeline), I reached out to Influitive to see if they'd put more resources on it to help out in a timely manner. With a quick response, they said yes. They added resources to help us figure out the issue and get it moved through the process faster.
- Building challenges is easy!
- Adding rewards is simple!
- Viewing the platform from the eyes of a customer is easy.
- Some of the reporting is a challenge to navigate.
- The platform has little quirks, which can cause a lot of time wasted to complete a simple task.
- Not everything is consistent. So while some reports, when exported, stay in the software, others are emailed to the admin.
Yes
I honestly don't use it personally. Our customers have had mixed reviews on it over the years. They used to say it was very glitchy, but I know Influitive has been working to fix it. I haven't heard complaints recently, so I take that as good news! :)
August 18, 2021
Why Influitive is a stack above the rest...
Score 9 out of 10
Vetted Review
Verified User
At HPE we are using Influitive as the platform that we build our customer advocacy communities on. We have several communities that span multiple business units across the company, and more to come in the future. Influitive also provides a centralized location for us to build out advocate profiles allowing us to better customize per advocate. Without Influitive we would likely have several tools and not be set up for success as we are now.
- Profile buildout.
- Bite sized interactions.
- Allows for easy fostering.
- Admin side - some things could be made easier.
- More user group initiatives.
- A great CSM
- The profiling ability
- The scalability
- The ability to be creative
- The ability to segment
- Better relationships with customers.
- Better product enhancements that customers actually need/want.
- Able to positively influence pipeline.
- Able to positively influence the content pipeline.
I felt Influitive offered a more complete package, with a strong roadmap. This was the top option for a one stop shop, that would allow me to truly build a solid foundation for a thriving program. It has not let me down, and I am still pleased that this was the vendor I cheered for in the RFP process.
10
We represent Customer Advocacy, Customer Reference and Customer Marketing on some level. Each area brings different needs:
Customer Advocacy - Discovering, Nurturing and Mobilizing
Customer Reference - Placing the right customer at the right time with an ask via a prospect
Customer Marketing - Placing the right customer in marketing asks (Content creation, Speaking Sessions, Reviews etc.)
Customer Advocacy - Discovering, Nurturing and Mobilizing
Customer Reference - Placing the right customer at the right time with an ask via a prospect
Customer Marketing - Placing the right customer in marketing asks (Content creation, Speaking Sessions, Reviews etc.)
5
I truly believe that community managers need to have empathy, be organized, be human and have the ability to not only have fun but also let their personality shine.
It is critical for communities to be relatable and not robotic. You want to create a nurturing place where customers can grow while you hep them succeed!
It is critical for communities to be relatable and not robotic. You want to create a nurturing place where customers can grow while you hep them succeed!
- Customer Advocacy
- Customer Reference
- Customer Marketing
- We have run dual charity initiatives
- We have greated local user groups
- We have fostered worldwide relatinships between our customers
- We can discover how we can help customers achieve personal goals
- We can grow the customer influence within our products
- We can make more customized asks
No
- Price
- Product Features
- Product Usability
- Product Reputation
Key factors in our decision were features, usability, reputation and then price. We wanted a platform that had a strong roadmap so we could grow and scale the program withinnovation. We needed it to be usable, and integrate with other applications. We wanted a company with a strong reputation in the space, as it is never easy to change this type of application on the fly. Lastly, price came into play...but we truly wanted to best offering as it is customer facing.
To be honest, I would not change my process. These days there are more options to pick from but I think the key fundamental pillars have not changed for me. The key factor forme now would be does just one platform hit the entire bill or are their little pieces of other offerings I would also like to see on Influitive.
- Implemented in-house
No
Change management was minimal
Change management was a small factor, and one that I would say did not impact how quick we were up and running. When there are strong leads, the process is simply smoother. When people have a passion for the space the process is just smoother. So I would say if determined...you will be A okay!
- Making sure all deliverables were secured in time.
I have to be honest here, that I do not remember what level of support we have aligned to our contract. I can simply say that I have never not even once had an issue. I have always felt that my cases where dealt with in a timely manner with great skill. I do not always look forward to collaborating with support teams...but that is not the case with the Influitive support team!
Yes
Anytime I have had to report a bug, the team responded very quickly and asked all revelant questions to make sure together we could action asap. They then went to work, kept me up to date, followed through with the outcome and made sure things on our end were working properly.
Recently we had an issue with a certificate on our end expiring. Influitive responded asap, worked with us on the fly to get things updates to minimize our downtime and did it all with a smile never making us feel the stress we could have if it was not taken seriously on their end! I have always found that the team goes above and beyong this is just an example of the most recent win with them!
- Reporting
- Discussions
- Challenges
- Profiling
- Reporting if you do not have a metrics background, but your CSM will be there to help
Yes, but I don't use it
December 01, 2020
AdvocateHub Review - must have for any advocate marketer!
Score 10 out of 10
Vetted Review
Verified User
We're using the AdvocateHub to run our advocate marketing programs - the WileyPLUS Studio, the Knerd Studio and our Student Studio. The tool helps us communicate with our customers in a meaningful way and reward them for everything that they do for our business. Not only can we provide tools and resources to help customers with our products but we can drive measurable results by building out testimonials, a reference pool, and revenue through referrals.
- The tool is intuitive, easy to use and is adaptable. The first thing I noticed when I started using the AdvocateHub was how easy it is to use and how flexible the platform is. This enables me to adapt my program and shape it to fit my needs and strategies.
- Influitive is committed to ensuring their customers are successful. I noticed from the beginning that the company is dedicated to ensuring that my program is successful which is a huge benefit of using their platform. It feels more like a partnership than a vendor relationship.
- There's no better way to reward and communicate with advocates at scale than with Influitive.
- I can't think of any areas for improvement at this point in time.
- Published 14 customer success stories, more are in the works
- Published 68 online reviews with the help of our advocates. These reviews helped with our lead generation efforts on Capterra substantially. The additional visibility and credibility from the leads has made this into a viable lead source for us.
- Built a pool of customers who are willing to act as references
- Generated a stream of referral revenue
No
- Product Features
- Product Usability
- Product Reputation
- Vendor Reputation
- Third-party Reviews
- Implemented in-house
No
Change management was minimal
- No issues were encountered during implementation.
- Online training
No - we have not done any customization to the interface
No - we have not done any custom code
December 04, 2014
AdvocateHub - Awesome for Marketplaces
Score 10 out of 10
Vetted Review
Verified User
We're a recruitment marketplace company, and we use AdvocateHub for both sides of our marketplace - both the recruiters and the clients. We initially started using it for the recruiters, since they're our best advocates and we didn't have a good way to communicate with them and build their community across 10 countries. We use it to build community and get proactive business, primarily.
- Allows me to ask for 12 things at once from each person without sending 12 different emails and getting blocked by their spam filters.
- Makes my community feel loved with a minimum of effort on my part - I can send bulk emails, but they look more tailored. The emails also come from 3 of us, so it works really well.
- AdvocateHub has allowed some of my more inactive recruiters and clients to make themselves known to us as a source of referrals, business, or knowledge - we would have missed them otherwise.
- Sometimes, it's clear that the product is still in beta, but their support is extremely responsive.
- I'm not necessarily using AdvocateHub traditionally, so I have a bit more administrative overhead than I would like.
- We had a massive increase in proactive business from our marketplace - we got a decent ROI in month 1, which was far faster than expected.
I haven't evaluated similar products.
4
Growth, marketplace, sales, and support.
4
Support for daily challenge maintenance, marketing/tech for setup and new challenges, sales/marketplace for ideas.
- Marketplace community building.
- Proactive business from the marketplace.
- Referrals.
- Asking clients to leave feedback and close out projects with AdvocateAnywhere.
- Education and training of recruiters.
- Implemented in-house
No
Change management was minimal
Because we're a small team, we handled change management by me putting on a single training session for the entire company. I walked through a scoping document (which was huge - the scoping document set everyone's expectations), the user experience, and then the admin interface. It was actually the first major project rollout I'd done at my company, and we learned that we could handle any change if we did it methodically.
- I didn't have the right version of Salesforce, so I had to do a workaround.
- Some of the documentation wasn't 100% complete, so I had to reach out to support more than I would have liked.
- Groups weren't as easy to implement as I assumed they were, but they've made product improvements since then.
Yes
Yes - they kept me in the loop with the bug, and they let me know when it was resolved (even though I'd forgotten about it!).
When I was setting up salesforce integration, I had no fewer than five different questions, including two about documentation. Five different people on the team (from the support folks to my awesome coach to two people on the product team) helped me that day, and no one got even remotely impatient or short with me. It was truly amazing.
- It's very easy to create new challenges.
- The new group management is much more elegant and gives really granular control.
- Technical implementation is a breeze - a few DNS changes, a line of javascript, and you're done.
- The badges interface is both hidden and non-intuitive to figure out.
- There's a sad shortage of webhook documentation (not that you need webhooks, but I'm a geek and like using more things...)
- There's a lack of visibility into certain pieces of data (e.g., which advocated favorited which challenges).
Yes
I'm pretty sure I can't administer AdvocateHub from the mobile interface, but their user interface (called Maven) is really amazing. It allows use from events, and makes it easy for customers who are members of multiple hubs. In some ways, the mobile experience is easier and cleaner than the web interface!