Item: Intuit Mailchimp
Rating: 8
Author: Verified User

Overall Satisfaction with Intuit Mailchimp

Use Cases and Deployment Scope

We use Intuit Mailchimp to send weekly newsletters to 2 different audiences/recipients, as well as seasonal emails related to course launches. We are able to tag every contact, segment them, and understand click-through rates per audience. We also use the analytics to be able to share that information with advertisers who work with our podcast network as an added value.

Pros and Cons

Pros

Easy User Experience / Navigation
Contact Tagging Feature
Campaign Organization

Cons

Help Center Information
Easier Copy/Paste from Campaign to Campaign
Clearer Contact Information for Bounced/Scrubbed/Unsubscribed

Return on Investment

Time Savings
Increased Revenue
Increased Visibility of Company News / Updates
Automated Campaigns

Mailchimp Audience Management

Segmentation has been very helpful for us to split our different customer tags. We have tens of tags, and some tags can be grouped together, while others can't. The segmentation feature allows us to streamline sending campaigns by creating pre-selected segments for each different type of campaign/newsletter/email. We focus less on the predictive demographics but definitely get lots of use from the Segmentation and Tag features.

Critical Marketing Features

Segmentation
Marketing CRM
Campaign templates
Email marketing
Customer journeys (automated workflows)
Reporting

This has definitely helped us work towards our business goals by being able to reach each of our different audiences with unique and relevant content for each segment. It also saves the team time by being able to work off of campaign templates so we aren't starting from scratch each time.

SMS Capabilities

We have not used this feature much. We have just begun to test this feature to aid in webinar show-up rates.

Scalability

Intuit Mailchimp has scaled well with our company thus far. As we continue to scale and potentially build out the email marketing team and increase the volume of our contacts, I am less sure of how Mailchimp can stay organized and at the same level of efficiency as it is currently at.

Usability

Intuit Mailchimp has a great user interface and is relatively easy to use and understand if you are new to it. It has a straightforward navigation bar that keeps everything central, no matter what you are working on. I will say the interface is much better and more intuitive than other email marketing platforms I have used in the past.

Alternatives Considered

Constant Contact

Intuit Mailchimp is much more intuitive and easier to navigate than Constant Contact. We also had issues with Constant Contact's link clicks and reporting features, which were giving inaccurate information. Accurate reporting is incredibly important to us, and that was a big red flag. We have not had those issues with Mailchimp.

Key Insights

Do you think Intuit Mailchimp delivers good value for the price?

Yes

Are you happy with Intuit Mailchimp's feature set?

Yes

Did Intuit Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Intuit Mailchimp go as expected?

Yes

Would you buy Intuit Mailchimp again?

Yes

Other Software Used

Google Drive, Notion, LastPass for Business

Likelihood to Recommend

Intuit Mailchimp is great for businesses that have fewer than 50,000 contacts. After that, I feel like the tag and contact organization would get tricky to keep clean and organized. If you're smaller than that, it's fantastic to understand your audience and segment accordingly. If you have more contacts than 50k, it would be more difficult to keep things segmented, organized, and clear - even more so if you have several different team members working in the back end.

Intuit Mailchimp Feature Ratings

Comments

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Intuit Mailchimp - a great email platform for small businesses

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