Marketing Executive Iterable Review

We use Iterable as cross-marketing CRM software for all communications with our customer base, both Account Information and Marketing. The product helps us engage with our users, upsell and cross-sell our products, as well as create awareness about our brand. On top of this, we also use Iterable for internal communications.

As said, I believe my ability to segment and rollout personalised campaigns has been really supported by Iterable functionality. Automation is also easy to access. I think Iterable customer support, although diminished in quality in the last 6 months, it's a fast and easy tool to get support when needed. If i were to mention one area of improvement, I would say that to have access to chatting with Iterable technical support would allow marketers to implement new tools such as in-app in a quicker and easier way.

I honestly think that my role, with a lot of execution involved, has not fully allowed me to experiment on this area. However, I can definitely say that features such as Send Time Optimisation and Channel Optimisation take the pressure of marketers and help save some essential execution time, whilst delivering comms at the right time and place.