Klaviyo

Klaviyo

Customer Verified
Top Rated
Score 9.2 out of 10
Top Rated
Klaviyo

Overview

What is Klaviyo?

Klaviyo is a growth marketing platform that helps deliver more personalized experiences across owned marketing channels like email, SMS, in-app notifications, and web. The vendor states brands have made more than $3.7 billion in revenue through Klaviyo in the last...

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Recent Reviews

Klaviyo

10 out of 10
March 31, 2022
Klaviyo works well in managing Customer Data and Communications. Their automated Flows and easy-to-build Campaigns make setup and …
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How Klaviyo Differs From Its Competitors

Unified Data

Klaviyo has predictive analytics that determine the LTV of a customer and an anticipated date of next purchase, allowing us to meet them with content at the right time. You can also look at individual user profiles to see their recent activity such as products viewed and added to cart, sizes …
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Unified Data

It's given us a better idea of how our customers are receiving and reacting to our messaging. This has allowed us to tweak and improve the way we communicate and generate positive results and a better return overall. By reviewing open rates, click rates, etc. we have been able to a/b test and …
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Unified Data

We know who our customers are and when they are buying.
We use flows to help us retain our existing customers and to convert customers who have signed up for email but haven't purchased yet.
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Unified Data

It's easy to segment contacts based on actions and value with Klaviyo, once integrated with your pos. We are able to target the most engaged customers with our emails and in turn, has given us better open and click rates.
Automated marketing, upselling
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Unified Data

We could easily understand what type of vehicle the customer has based on the customer's click path. From there, we were able to send them personalized campaigns and segment them appropriately.
Cart abandonment and retention.
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Unified Data

Open rates, CTR and especially being able to see exactly which links have been clicked has been super help full in figuring out which emails do well, which don't and how we can improve in the future. Perfect to track all our emails and improve as we go continuing to provide the best service for …
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Unified Data

It allowed us to make the decisions about what, when and how often to reach out to subscribers so that we were able to have better results and customers were happy with the frequency with which they got information from us. We also could create segments based on the customer's interests that …
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Unified Data

We can now send email to specific purchasers of a product or some that hasn't been active in X amount of time. Very important to use these features to have that 1:1 relationship with our customers.
Retention and upsell with the triggers. They are easy to setup in flows and easy to change and alter
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Unified Data

Behavioral data is the engine behind successful flows. Flows that are triggered when a customer or prospect does or does not do something perform much better than a campaign who's timing coincides with a time of day, holiday or seller event, like a sale.
Acquistion, retention, re-engagement, upsell …
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Unified Data

We are able to segment really well and contact people based on their frequency of purchase, their engagement with our brand etc. You can treat the most engaged ones as your VIP users and send to them more often, whereas people who are less engaged can be contacted less so as not to annoy and …
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Unified Data

The understanding of the time between purchases and renewals is critical. In addition, being able to adapt based on performance in real-time is a significant value unlock.
Engagement and Retention.
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Unified Data

We've been able to map out the open rate to improve our email campaigns while testing different copies with different groups of customers. Klaviyo allows us to track behaviors within our store that we can act on and communicate opportunely to customers in different stages of the sales funnel, …
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Unified Data

The time length between purchases has helped us understand repeat trends and helped make decisions on how to size future products.
Klaviyo has helped with retention.
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Unified Data

We use the Shopify view and browse data to build out segments that can be used for targeting in ads as well as automated abandonment series. We haven't utilized the predictive data analytics yet as it's somewhat newer in the platform, but this is something we will be diving into more over the next …
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Unified Data

Behavioral data provided by Klaviyo has helped identify who and how to target our customers. Being able to guess if a customer is at risk of churn vs. a bigger spender allows us to plan campaigns around retention vs. upsells. This helped us build a loyal customer base in a short amount of time.
Klav…
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Unified Data

Behavioral data, like the Smart Send Time feature that Klaviyo has, has helped us understand important information like when our customers are most likely to open an email, click on an email, as well as convert and make a purchase. This has helped us to maximize our investment in sending emails so …
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Unified Data

Through the analytics available in Klaviyo, this allows us to target more specific campaigns and flows based on the customer journey.
Acquisition, Retention, Cross-Sells/Upsells
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Unified Data

Being able to marry broad analytic data with detailed customer behavior reporting is a gamechanger. Klaviyo allows us to track customer trends as they happen, determine leaks in our funnel, and map the overall customer journey. The detailed individual profile tracking allows us to research the …
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Unified Data

Behavioral data provided by Klaviyo has helped us understand our customers better - what works, what doesn't work, etc. Certain things we used to think would work were not supported by the data while other ideas ended up working quite well. The data we get is vital to improving our long-term …
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Unified Data

We don't really use this feature as we have not found much value in it.
Retention and upsell
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Unified Data

It's really amazing to see all of the details Klaviyo is able to pull in about each customer. Some of my favorite campaigns to send are segmented by brand and product type. We are able to send extremely targeted campaigns based on brands that customers have purchased or products that they like. …
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Unified Data

A/b testing is great - we particularly test subject lines when we have the time. Historical value, segmentation by location are also valuable to us.
Retention for sure. Still working on a good welcome series, but I think that will come with time.
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Unified Data

I would not call it behavioral data, but rather actions are taken on our website. We definitely would love to see more data about our customers.
Klaviyo has helped us Upsell customers.
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Unified Data

We segment customers who have recently opened or clicked an email, purchased a product, viewed a product, etc. This overall helps our domain reputation and increases our open rate, click rate, and conversion rate.
Acquisition - welcome flows, cart abandonment flow, checkout abandonment flow, browse …
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Unified Data

It’s great to email people based on when they’re active on our site! Knowing which product they viewed can also make our emails more targeted for up selling and cross selling.
Customer lost conversion recapture and retention
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • List management (70)
    8.7
    87%
  • Email deliverability reporting (84)
    8.3
    83%
  • Mobile optimization (68)
    8.2
    82%
  • Dashboards (68)
    8.1
    81%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Unavailable

What is Klaviyo?

Klaviyo is a growth marketing platform that helps deliver more personalized experiences across owned marketing channels like email, SMS, in-app notifications, and web. The vendor states brands have made more than $3.7 billion in revenue through Klaviyo in the last year alone. Klaviyo aims…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.klaviyo.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Demos

A new way to grow
00:31
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns and track results.

8.2Avg 7.6

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7Avg 7.6

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.7Avg 7.4

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.8Avg 7.4
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Product Details

What is Klaviyo?

Klaviyo is a growth marketing platform that helps deliver more personalized experiences across owned marketing channels like email, SMS, in-app notifications, and web. The vendor states brands have made more than $3.7 billion in revenue through Klaviyo in the last year alone.

Klaviyo aims to make creating deeper, higher-value customer relationships more seamless.

Klaviyo Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com

Klaviyo Screenshots

Screenshot of Grow your contact list with engaging web formsScreenshot of Send personalized recommendations that really resonateScreenshot of Smarter targeting. Deeper personalization. Bigger payoff.Screenshot of See how your performance stacks up against peers

Klaviyo Video

At Klaviyo, growth starts with ownership. It’s time to take back control. Own your data. Own your growth. Learn more: https://klavy.io/homeyt

Klaviyo Integrations

Klaviyo Competitors

Klaviyo Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesGerman, English, Finnish, French, Italian, Japanese, Dutch, Portuguese, Romanian, Russian, Spanish, Turkish, Vietnamese, Chinese (Simplified)

Frequently Asked Questions

Mailchimp, Iterable, and Emarsys are common alternatives for Klaviyo.

Reviewers rate Triggered drip sequences highest, with a score of 8.8.

The most common users of Klaviyo are from Small Businesses (1-50 employees).
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Comparisons

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Reviews

(1-2 of 2)
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Score 9 out of 10
Vetted Review
Verified User
The marketing department uses Klaviyo, as well as customer service in some instances. We use it for sales emails, newsletters, customer interactions, and notifications. It uses integrations with Shopify, Recharge, and Yotpo and has been great for retargeting past and new customers. Definitely helpful with keeping in touch with our database without a need to constantly manage it with the use of flows.
  • Flows
  • Design Layout
  • Benchmark overviews
  • Revenue attribution (specially in subscription)
  • Image editing
  • Font availability
It does well for us as a small/medium size company. Their support is great and the price point is manageable. I do believe it could be better at giving insights and analytics as well as being able to separate the revenue sources as it tends to over attribute, but I do believe it has made the overall customer interaction/experience much better.
Email & Online Marketing (8)
86.25%
8.6
WYSIWYG email editor
90%
9.0
Dynamic content
80%
8.0
Ability to test dynamic content
90%
9.0
A/B testing
90%
9.0
Mobile optimization
90%
9.0
Email deliverability reporting
90%
9.0
List management
70%
7.0
Triggered drip sequences
90%
9.0
Lead Management (4)
22.5%
2.3
Lead nurturing
90%
9.0
Lead scoring and grading
N/A
N/A
Data quality management
N/A
N/A
Automated sales alerts and tasks
N/A
N/A
Campaign Management
N/A
N/A
Social Media Marketing
N/A
N/A
Reporting & Analytics (3)
70%
7.0
Dashboards
70%
7.0
Standard reports
70%
7.0
Custom reports
70%
7.0
Platform & Infrastructure (4)
42.5%
4.3
API
80%
8.0
Role-based workflow & approvals
N/A
N/A
Customizability
90%
9.0
Integration with Salesforce.com
N/A
N/A
  • Good customer journey
  • Increased revenue on retargeting emails
  • Does not help much in the analytics tracking in subscription
  • Facebook Advertising
  • ReCharge
  • Shopify
All integrations were very easy and quick.
Seeing the interactions our subscribers have with our content, and how engaged they are with everything we are sending their way was extremely eye-opening to understand the relationship between the brand our subscribers. It showed us that our customers want more than just a cash change they want a relationship and a reason to keep coming back.
The creation of the flows gave us the ability to follow our customers no matter where in the journey they fall. We interact with them right at the start gives us the opportunity to upsell but at the same time cultivate a relationship by showing them the perks they must be missing out on. We can now grow the relationship once someone is already in the funnel and make sure we stay top of mind, and when the time comes that we do lose them, we can reach out to them and create a winback opportunity by remaining them of what they are missing or by sending them a special deal.
I have used several platforms and by far the one with the most design features is Klaviyo. It lets you edit both desktop and mobile versions which is a must considering most people look at their emails on their phones. It is also great at segmenting and creating flows. I do really like the ability to connect to your website and create pop-up banners that make it super easy to gather leads.
3
We use it for several reasons, upselling towards memberships, creating relationships with our customers, informing customers of delays or updating on orders, and reward program information. We also send emails on big sales and flash product opportunities, as well ad product launches and updates to our emmebrships.
2
Skills in copywriting, a basic knowledge of design elements, segmentation of databases, and marketing background.
  • Customer retention
  • Upsell
  • Customer winbacks
  • Sales pushes
  • Order updates and communication
  • Upgrade the overall look of our emails
  • Create flows to keep constant communication with out customers
  • Reward program pushes
  • Try new product upsells
  • Create new flows to enhance customer lifecycle
We are very happy with how the software works and how easily our team has been able to adapt to it. It is constantly improving enhancing and developing new ways to interact with our customers.
Yes
We replaced Campaign Monitor. We needed a platform that gave us the ability to be more automated but that also provided more feedback on what we were doing well and not so well on our campaigns.
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
We looked at all of Klaviyo's features, there was a lot of automation that other platforms did not have. The design aspect was also a big deal maker because most platforms do not let you customize the emails to such minute detail as Klaviyo does, and not having to reply on a coder for design but still being able to have great looking emails was a BIG plus. Klaviyo may not be cheap but compared to other companies out there it delivered a very fair price.
I think we made a great choice. It has helped us tremendously on segmenting our database, understanding how our consumer interacts with our content ad it has done a great job at evolving throughout the years. They continue to improve their product and refuse to remain stagnant which makes the decision we made the right one.
  • Implemented in-house
No
Change management was minimal
  • Time consuming to create flows, but that is because we wanted everything very custom for us.
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level.
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
We did not purchase premium support. The support we receive that was included in our plan was more than enough, and the platform runs so well that we did not feel the extra incurred cost was needed. We get feedback and help when we need it with what is provided.
No
There were several occasions when we needed some guidance on how to create paths, flows, and triggers and they did not hesitate to jump on a call and run us through it. We always know we can reach out and have someone help us through an issue if it presents itself.
The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it.
  • Flow Creation
  • Database Segmentation
  • Benchmark Monitoring
  • Report pulling by sales
  • Defericiation of profitability and sales attribution
page V | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Klaviyo is a cloud-based email marketing solution for e-commerce businesses. We use it to manage leads/potential customers, implement email marketing automation (sequences, flows, and automated responders) on client websites and broadcast email marketing (the individual email campaigns) that go out to potential and current customers. Our email marketing specialists use this software to create email automation (automating parts of our clients' businesses) and campaigns (individual emails) that generate new revenue and create more revenue and stabilize their marketing funnel so that they can scale.
  • Easy UX: The entire platform is very visual. It's easy to navigate, understand, and use. It's really well designed, and it helps business owners understand the set up / steps in the email marketing automation.
  • Visual flow-building: This allows us to automate pieces of our client's business. For example, create a map of a series of emails that automatically follow-up with people who abandon carts in our client's store, indicating how many emails, when they go out, who sees them, and split test emails against one another in this format.
  • Individual email building: Klaviyo makes it easy for us to design client emails with an easy builder or with HTML code. Klaviyo allows you to set up saved blocks to make your building experience more efficient as well.
  • Measurement: Klaviyo makes it easy for users to see campaigns and which ones create greater click-through, open rate, conversion $ and more. You can also watch where people open the emails around the world with a map, or see which users opened particular emails.
  • Individual user tracking: It's so helpful to see customer journeys throughout the entire process. You can see individual profiles and how often they visited a site, opened an email, made a purchase, how much that purchase was worth, etc.
  • Integrations - pretty easy to use with multiple commerce sites, but ideal for Shopify. Easily integrates with other software.
  • Automation - There are built-in templates and flows created inside of the platform. Even a novice could implement something basic and see results in their business. (better if they are customized)
  • Pricing - The pricing can be a bit expensive, but it's worth it for the functionality that it offers.
  • Partner support - I once filled out a request, sent an email, and got silence from their team.
  • Some of the metrics you have to know how to navigate the platform in order to access (variations percentage opens, CTRs, etc.).
Klaviyo is great for eCommerce sites, and ideal for Shopify. Klaviyo does integrate with other platforms - like BigCommerce. It's best utilized for businesses who already have their mission, vision, customer base, a well-designed site, are paying for traffic (via FB/Google, or some other source), and are willing to implement best practice designs to their emails and flows. For these stores, they might see 30-50% revenue increase. It's a bit expensive for beginners, but it can be used by beginners - because it's so easy to use. You'll see greater efficiency and effectiveness if you understand where email fits in your business. It's not a great CRM for other industries, like coaching. It can work - but not recommended.
  • Positive ROI for our clients - We have used this software to design best practice email sequences and flows, and individual campaigns that have increased client revenue by 30-50%, or tripled revenue in some cases.
  • Positive ROI for us - This software solves a revenue generation problem for our clients. We run Facebook & Google ads to their site, and this email software helps facilitate sales on all ends. Helps us be more efficient and effective.
Email & Online Marketing (9)
86.66666666666666%
8.7
WYSIWYG email editor
100%
10.0
Dynamic content
90%
9.0
Ability to test dynamic content
90%
9.0
Landing pages
N/A
N/A
A/B testing
100%
10.0
Mobile optimization
100%
10.0
Email deliverability reporting
100%
10.0
List management
100%
10.0
Triggered drip sequences
100%
10.0
Lead Management
N/A
N/A
Campaign Management
N/A
N/A
Social Media Marketing
N/A
N/A
Reporting & Analytics (3)
53.33333333333333%
5.3
Dashboards
90%
9.0
Standard reports
70%
7.0
Custom reports
N/A
N/A
Platform & Infrastructure
N/A
N/A
Klaviyo is simply a stunning product, and for eCommerce, it's a near-perfect solution. The reason why we chose this software over others:
  • Easier building
  • Visual building
  • Easier visibility in flow creation
  • Better visibility in metrics
  • Higher deliverability - Klaviyo holds its users to a higher standard in bounce rates and unsubscribes, which means that those using shared servers find themselves in inboxes more than junk folders.
  • Specific custom solutions for e-com
  • Pre-made templates
  • Our clients have made more money on this platform :)
100,000 to 250,000
B2C
2
Email Marketing specialists - This function assesses key email marketing needs in businesses, creates email flows, designs individual emails, and measures open rate, click rate, and email conversion $. Their main goal is to help businesses generate more revenue through potential customers, create relationship through emails, and upsell or cross sell current customers (or fulfill their informational needs in usage of the product).
2
Email marketing specialists - These team members need to understand basic email marketing, effective layout and design, basic design principles (contrast, quality graphics), and be able to employ email marketing flows & broadcast emails to help clients generate revenue.
  • Generating revenue from website visitors and potential customers.
  • Test different messages and times against one another - Create variations of messages to see which messages are more effective.
  • Track individual user data on websites - To see a particular person's activity on one of our clients' websites (whether that's visits, purchases, initiated checkouts, etc.)
  • Measure success - It allows us to see conversion data - how many people opened emails, clicked on emails, and measure $ conversion.
  • Upsell/cross-sell and increase revenue from current customers.
  • Automation - It allows businesses to automate parts of their business with email follow up that meet their informational needs.
  • Relationship management - It allows businesses to email their potential and current customers.
  • We personally haven't used it this way - but we've seen some coaching businesses use this as their CRM simply because it's so easy to use. It could work in this way, but it would require that the entire site operate on a commerce site like Shopify.
  • Split testing against other pop-up software. We've implemented pop-ups on sites with the Klaviyo basic pop-up and tested this against other pop up software.
  • Demos for potential clients.
  • Coaching.
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
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