Litmus - A great tool to improve your email marketing

We send out thousands of emails a year to our membership. We primarily use Litmus to gauge our reader's interest in our emails. We have great interest in the open and read rates. We also determine what topics are of interest to our membership. It is a great tool in allowing us to know if we are hitting the mark in our marketing and general interest topics. It also allows us to test our emails to make sure they will appear properly on different devices and different browsers.

Deeper visibility into multiple email engagement and performance metrics from Litmus helped your organization shape its overall marketing strategy and has allowed our organization to know what matters to our membership and what they want us to provide to them. This has increased our engagement with them and has allowed us to focus less time on figuring out what they need and just being able to provide it to them.

Although we do not use this feature as much as we should, when we have, it has saved us time and effort. It has allowed us to comment directly on the proof about changes on important messages. This showed designers/editors exactly what needed clarification. The link tracking showed what worked and what didn't. Finally, the approval process allowed it to get reviewed and approved along with the different steps so that nothing was sent out without the appropriate eyes looking it over first.