Litmus - A great tool to improve your email marketing
April 22, 2022

Litmus - A great tool to improve your email marketing

Kevin Tamming, MSc, CIPP/C | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

We send out thousands of emails a year to our membership. We primarily use Litmus to gauge our reader's interest in our emails. We have great interest in the open and read rates. We also determine what topics are of interest to our membership. It is a great tool in allowing us to know if we are hitting the mark in our marketing and general interest topics. It also allows us to test our emails to make sure they will appear properly on different devices and different browsers.
  • Analytics of emails
  • Testing of emails on different devices
  • Helping you build proper emails
  • More in-depth analytics - showing what people click on in the emails
  • Easier A/B testing
  • A cleaner dashboard
  • Saved us time in trying to figure out what users want to read
  • Collaboration among staff saved time
  • Testing of emails at once over multiple devices and platforms saved timed
By integrating the two systems, Litmus and Mailchimp, we have saved hours by not having to jump back and forth between products. Litmus testing allows us to get the email exactly how we want it before sending it through Mailchimp. This cuts down on the time marketers and designers have to collaborate on a project before getting it right.
Deeper visibility into multiple email engagement and performance metrics from Litmus helped your organization shape its overall marketing strategy and has allowed our organization to know what matters to our membership and what they want us to provide to them. This has increased our engagement with them and has allowed us to focus less time on figuring out what they need and just being able to provide it to them.
Although we do not use this feature as much as we should, when we have, it has saved us time and effort. It has allowed us to comment directly on the proof about changes on important messages. This showed designers/editors exactly what needed clarification. The link tracking showed what worked and what didn't. Finally, the approval process allowed it to get reviewed and approved along with the different steps so that nothing was sent out without the appropriate eyes looking it over first.

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Litmus is a great all-in-one tool to create, test, and analyze your HTML emails. We use it every day to make sure we are hitting the areas our users want from us in our emails. Many times it has shown us where something was not going to appear correctly on a certain device, and that saved us time in fixing it and made it so that we did not look bad in front of our audience. But for us, the greatest feature is the analysis of emails and how our users interact with them.

Litmus Feature Ratings

Ability to test dynamic content
Mobile optimization
Email deliverability reporting
Standard reports
Custom reports
URL Validation
Link Tracking
Spam Testing
Email Previews