Highly Recommend Utilizing Litmus!
April 22, 2022

Highly Recommend Utilizing Litmus!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

We primarily use Litmus for the testing component for our email, seeing previews and reviewing the QA components. Being able to see how our emails look from different clients and on mobile and desktop is incredibly helpful for us to optimize our emails.

One key business problem that the product addresses is being able to see the spam testing, loading speed, and accessibility for clients. Having intel from the get-go on problem areas to help us ensure a higher inbox placement rate is key and has been so helpful for us.
  • I love how Litmus sends emails and webinar training to help continue education
  • The Preview and QA feature is so helpful
  • The Builder feature to see our code and find problem areas
  • Customer service and continued support
  • I enjoy the platform and don't have anything I would like done differently. The functionality is there, and the product has been so helpful for my team and me.
  • It has saved me a ton of time not having to manually test all of my emails and having a wide range of previews in one space.
  • It makes the email review process faster and more efficient.
  • It helps me see any problem areas in my code or email in general that needs to be fixed before sending.
We use Marketo for our email program and prefer the testing features in Litmus rather than Marketo because we feel like we get a better picture of our email previews and performance!
We have found that in the past, we have done basic previews in our email platform, and after testing those emails in Litmus, we've seen that our images are the wrong size or text isn't centered on certain email clients. It's helped us refine our email processes, optimize our email campaign success, save time for testing, and ensure that everything looks good and is ready to send.
My team members will often use Litmus to review emails, but I am the owner of our email program, so I primarily am the one utilizing the tool. My manager and teammates use the system to review the emails at times. We haven't used the task list features or commenting features but look to doing that in the future.
We didn't look into many other competitors to Litmus - when we found the platform and did our demo trial, we saw that it had all of the functionalities and capabilities that we were looking for and then some. The price was right, the customer service was great and responsive, the platform was easy to use, and we haven't looked back since implementing!

Do you think Litmus delivers good value for the price?


Are you happy with Litmus's feature set?


Did Litmus live up to sales and marketing promises?


Did implementation of Litmus go as expected?


Would you buy Litmus again?


Litmus has been so helpful for my team and me to test our emails in advance before sending, find any problem areas before delivering, and check spam and accessibility. It has been a game-changer for our email programs and a huge part of our email program's success!

Litmus Feature Ratings

Ability to test dynamic content
Not Rated
Mobile optimization
Email deliverability reporting
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
URL Validation
Link Tracking
Not Rated
Spam Testing
Email Previews

Using Litmus

3 - 1 - Marketing Manager
2 - Marketing Data Analyst
3 - Digital Marketing Specialist (me)

As we look to expand our team, we will add more team members to the platform, but our entire marketing team currently uses the platform.
3 - We have three people on our marketing team who utilize the platform to different degrees but primarily, I am the one who manages the email campaigns and supports Litmus. Having a background in email marketing, the platform allows me to build, test, and preview my email campaigns prior to sending.
  • Testing email
  • Previewing emails prior to send
  • Spam testing
  • Seeing the spam issues prior to send
  • The code/build feature (very helpful)
  • The analytics component - we don't currently use this feature
  • The sharing/commenting feature - we don't currently use this feature
I love using Litmus and find that it has been a huge component of the success of our email campaigns. I can't say enough great things about the platform, and I have seen firsthand how it has saved me time building and sending fully optimized email campaigns. I would absolutely renew again.

Evaluating Litmus and Competitors

Yes - Yes - sort of! We currently use Marketo to send our email campaigns, and it has the base functionality to test emails from desktop and mobile. Still, we were looking for a solution that would give us a more detailed view of how our campaigns perform on desktop, tablet, and mobile. Litmus has done this for us and allowed us to see spam issues or any images being blocked.
  • Product Features
  • Product Usability
The most important factor for us was the product features - we were very impressed by the wide breadth of features within the platform and the many capabilities available. There are features available that have helped us in more ways than one. My team and I have been very pleased with our decision to add Litmus to our marketing stack.
I don't think I would change anything - as mentioned before, Litmus was the first platform I came across during my research, and it had all that I needed and more, so if I had to do it all over again, I would choose Litmus. It's been an awesome product to have!

Litmus Implementation

It was quick and easy to get up and running. We were able to use the platform not long after getting it up and running.
Not sure - It was super easy to implement.

Litmus Training

Yes! I thought it was super easy. The continual webinars and documentation that Litmus sends via email are helpful. I think someone skilled in email marketing and tech-savvy will have no issues getting this up and running.

Configuring Litmus

I haven't done any configurations in Litmus.
I haven't done any configurations yet!
No - we have not done any customization to the interface
No - we have not done any custom code
We haven't done any additional configuration or customization yet.

Litmus Support

Quick Resolution
Good followup
Knowledgeable team
Kept well informed
No escalation required
Support understands my problem
Support cares about my success
Quick Initial Response
I have not purchased premium support. We have been using the platform for two years now, but being a smaller marketing team, we don't need as much support with our plan. But as we continue to grow, we may look into this in the future, but I have no doubt that premium support is helpful.
When we first started using the platform, I tested some of our emails that we were currently using and, with the wide variety of email clients for desktop, mobile and tablet used for the preview section, I was able to see that our images were rendering differently - the software allowed me to fix this issue to have our emails be consistent. I would not have known this without Litmus.

Using Litmus

Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn
Feel confident using
  • Testing/previews
  • Builder
Super easy to use and easy to understand. The functionality and support are right at your fingertips, and getting the system up and running was quick and easy. We love it at our company!

Litmus Reliability

Great product, scalable, and easy to use. We love it with the variety of email campaigns that we send. I highly recommend it!
I haven't ever experienced a time when I needed to use the platform, and it wasn't available.
Everything loads fast, things are easy to see and access, and all works well! I don't have it fully integrated into other platforms, but I'm sure it works well.

Integrating Litmus

I have not integrated any products with Litmus.
There are no systems that I'm looking at integrating at this time but maybe in the future.
I have not integrated anything with Litmus at this time.

Relationship with Litmus Software

Everyone on the Litmus team is kind, knowledgeable, and quick to respond! Very impressed by the team and thankful for their promptness and resources to help users continually learn and grow.
They've been great - the additional resources and documentation/webinars have been helpful to continue learning more about the platforms and even upcoming trends.
I'm not sure - it has been a few years.

Upgrading Litmus

  • We haven't upgraded yet.
  • I'm happy with what is currently available and am happy with any further upgrades as well!