Litmus Saved My Life (Well, more like my job)

Litmus assists us with testing, editing and collaborating email development. Prior to purchasing Litmus we were using Word/XLS docs to highlight edits needed for emails. As an intermediate between brand partners and the developers the Marketing Delivery team was wresting with multiple, individual processes to approve emails. Litmus unified this process in the easiest way possible. "Non Technical" team members were able to pick up the intuitive Proof interface quickly, making training a short call. Also the frictionless registration process for Reviewers makes onboarding easy. The Preview and QA area is a valuable source of feedback for any marketer as it shows exactly how your email renders in multiple email clients as well as advise on subject/preview line viability and link checking. The best part is the Spam Testing function, which provides an exhaustive series of reports on how your email may fall into spam traps and junk folders. Litmus is the best!

We have not had Litmus long enough to start making decisions based on presented analytics.

Prior to Litmus we used shared docs to comment and edit emails, based on what was delivered to us directly to our inboxes. With multiple dynamic versions we would spend hours on testing. And when we would send that document back to the brand partners we would have to wait for responses again. Proof has unified the collaboration into one spot. And the version control makes it easy to organize edits.