MailChimp for Small Business
April 26, 2016

MailChimp for Small Business

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with MailChimp

We use Mailchimp for emails that are going to a large number of clients or when we want the email to be formatted with photos. We have also used it for internal announcements. It is used only by the Marketing department. It solves the business problem of sending mass emails in a well-designed, systematic way and also provides valuable tracking information.


  • Tracking Open & Click Rates - Provides detailed and complete information about who opens the email, who clicks, and which links are clicked
  • A/B Testing - A nice new feature that allows us to learn what subject lines/designs/time sent are most effective
  • Easy to use email design - Technical knowledge of graphics programs not required to use. Easy drag and drop templates.


  • Image Quality - PNGs seem to format worse than JPGs in MailChimp. This wouldn't be a problem except that on some computers white JPGs show their background even against a white MailChimp background. Also re-sizing images in MailChimp seems to worsen the quality much more than if the size was reduced in another program (e.g. Adobe Creative Suite).
  • List Management - If someone unsubscribes from one list, it would be nice if they were unsubscribed from all lists (or at least flagged)
  • Fonts - It would be nice to have more font options in the templates
  • Faster lead conversion - We send MailChimp emails as follow ups and have seen a good conversion rate
  • Efficiency - Easy to use so multiple people in the office can send emails successfully. Templates allow us to simply 'tweak' older designs to send emails quickly.
  • Better understanding of what is working - Reports are very useful. Allow us to improve with each email we send and to see what links in the email generate the most interest/might be most popular.
We are a small company and only send out email blasts 2-3 times per month. MailChimp works well for our purposes. I'm not sure if it would work well for a company that sends out a larger volume of email but I don't see any obvious reason that it wouldn't. MailChimp is good for sending out emails that look nice and formatted with photos, but it is so user-friendly that it is a bit basic in its graphic capabilities. I end up doing a lot in Adobe Creative Suite and then uploading into MailChimp.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports
Custom reports
Not Rated


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