MailChimp is easy and accurate for international enterprise
Updated January 30, 2020

MailChimp is easy and accurate for international enterprise

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Mailchimp

Mailchimp is being used to send emails to clients about promotions, new products, and company updates by our sales team. The PR team uses it to send press releases or breaking news to media contacts.

Pros

  • Lets us know who opened the emails.
  • Provides analytics on campaigns that help towards future initiatives.
  • It can save templates to make it easier to resend emails.

Cons

  • Make it easier to edit the "to view in another browser" link.
  • Track customers truly interested in promotions.
  • Track media that's curious on release information.
Mailchimp is more user-friendly and all the staff picked up on it very quickly.
It is a great place to create campaigns and send emails internally or to clients. PR used it mostly for press releases and it's great to see who has viewed your release and how many times they've opened it.

It's not the best for personalization when it comes to big lists, so that should be regular/manual emails.

Intuit Mailchimp Feature Ratings

7.6
WYSIWYG email editor
6
Dynamic content
6
Ability to test dynamic content
6
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
10
Triggered drip sequences
Not Rated
Lead Management ()
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
7.0
Standard reports
7
Platform & Infrastructure ()
Not Rated

Using Mailchimp

6 - The team uses Mailchimp to send emails to the client with company news/updates or company specials related to our products. It's also used to send press releases to journalists and to send internal company-wide emails.
3 - The copywriter and public relations team have control over Mailchimp at our organization. They have different accounts but are the heads of each one in order to control the news that is distributed internal and externally.
  • Send press releases
  • Send company-wide information to the whole organization (globally)
  • Send deals to our spas and customers.
  • Track the links on press releases to see how many times people opened the email and which links they clicked. From there we're able to pull reports to see who we can target.
  • Targeted emails to high markets
  • Will start sending quizzes to internal teams
It's really great it's just tricky to include the same format for some emails. Ex: I have to copy and paste a message a few times to get it to look the way I want. Overall it provides great analytics and helps with reporting.

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