Item: Mailchimp
Rating: 10
Author: Alfred Simmons

Use Cases and Deployment Scope

Mailchimp is used by our Marketing department for automating our school activities newsletter service. I personally like Mailchimp because of the platform simplicity and ease of use. It allows me to categorize our school audience and send bulk emails all at once with no issue. Overall, this platform makes our life easier and saves us time.

Pros and Cons

Simple to use and doesn't require experience.
Nice templates available.
Provides email campaigns analytics.
Easy email list management.

Mobile app lacks many features.
It will be nice to gave more professional email templates.
Gets expensive with certain plans.

Return on Investment

Automating emails saves a lot of time and effort for our department.
Sending bulk emails is easy with Mailchimp.
Generated reports provide our department with data for our marketing campaigns. It allows us to know how well we did.

Using Mailchimp for B2C or B2B marketing

B2C

Other Software Used

Tableau Desktop, AnyDesk, Ginger, Nitro Productivity Suite, Doodle

Likelihood to Recommend

Mailchimp is a very effective tool for email automation when it comes to bulk emails to use as a newsletter or announcement. I use it for an academic institution so it makes our life easier while sending bulk emails. It helps us to categorize our target audience so we never have a problem with sending campaigns to the wrong group of audience.

I also believe that mailchimp could be used for many other purposes like marketing a certain product or a service that the company offers. The platform offers many great features that could be helpful in any field.

One of the best newsletter tools on the market

Overall Satisfaction with Mailchimp